Social Media Executive

Job Description
We are seeking a dynamic and results-oriented Social Media Executive to oversee our company's social media accounts. The ideal candidate will be responsible for developing creative content, coordinating with internal teams, managing social media campaigns, and analyzing performance metrics to continuously improve our social media strategy.
Key Responsibilities:
Develop and implement social media strategies to align with company goals and enhance brand awareness.
Create engaging, high-quality content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
Coordinate social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
Manage a team of social media specialists, including copywriters and content creators, by providing guidance, training, and performance feedback.
Conduct regular audits of our social media presence and digital advertising costs to ensure efficiency and effectiveness.
Utilize social media analytics tools to monitor performance metrics, track campaign progress, analyze visitor data, and identify areas for improvement.
Analyze social media campaigns with tracking systems to gather insights and recommend adjustments to optimize performance.
Stay updated with the latest social media trends, tools, and best practices, and implement these into our strategy as appropriate.
Collaborate with other departments to develop social media timelines aligned with new product releases, ad campaigns, or other brand messages.
Monitor and analyze competitor activity within social media spaces to identify opportunities and trends.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven work experience as a Social Media Manager or similar role, with a strong focus on analytics and strategy.
Experience using social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, Google Analytics, etc.
Proficiency in creating visual content using tools like Canva or Adobe Creative Suite is essential.
Strong leadership skills with the ability to motivate and inspire team members.
Excellent written and verbal communication skills, with a keen eye for detail.
Ability to work under pressure in a fast-paced environment and manage multiple projects simultaneously.
Experience 1.5 to 2 year must

Work arrangement
No