Sales Engineer / Senior Sales Engineer - Bangalore

BUSINESS DEVELOPMENT ENGINEER
New Account Development | Industrial Electrical & Automation
Company
Leapfrog Engineering Services Limited
Location
Bengaluru
Experience
3–5 years
Employment Type
Full-time
Role Purpose
We are looking for a proactive, self-driven Business Development Engineer who can open new customer accounts, create qualified opportunities and build a disciplined sales pipeline. The role will support the existing Business Development team, particularly in gaining entry into new industrial customers and converting early-stage engagement into active opportunities.
Key Responsibilities
· Identify and prospect new industrial customers, OEMs, panel builders, EPC companies, consultants and system integrators.
· Generate leads through market mapping, cold calling, email outreach, LinkedIn, references, networking and field visits.
· Secure initial customer meetings and introduce Leapfrog’s capabilities across Electrical, Automation, Instrumentation, HVAC, Fire & Safety and Strategic Business solutions.
· Qualify opportunities by understanding customer requirements, decision-makers, budget, timeline, competition and next actions.
· Develop new accounts from first contact through enquiry, proposal, technical discussion, negotiation and order conversion.
· Maintain consistent follow-up discipline and move opportunities through the sales funnel without waiting only for incoming enquiries.
· Create account maps covering procurement, engineering, projects, plant leadership, consultants and other key stakeholders.
· Coordinate with Application Engineering, Estimation and domain teams for timely and accurate techno-commercial offers.
· Participate in site visits, product presentations, technical discussions and commercial negotiations.
· Maintain complete and timely CRM updates covering customer contacts, opportunity stage, value, probability, next action and expected closure date.
· Prepare weekly activity and pipeline updates covering prospecting, meetings, qualified opportunities, proposals and conversions.
· Monitor target industries, competitor activity, upcoming projects and customer investment plans.
· Support senior Business Development colleagues in opportunity generation, customer penetration and cross-domain selling.
Target Industry Exposure
· Industrial automation
· Electrical products and switchgear
· Panel builders and system integrators
· OEM sales
· Electrical distribution
· Instrumentation and control products
· Industrial components, drives, cables, enclosures, relays or protection products
Must-Have Experience
· 3–5 years of B2B technical sales or business development experience in industrial electrical, automation or related products.
· Demonstrated experience in prospecting, cold calling, customer visits and new-account development.
· Ability to explain at least one customer personally developed from first contact to first order.
· Experience maintaining a sales pipeline and CRM with clear next actions and follow-up dates.
· Comfort engaging OEMs, industrial customers, consultants, EPCs, panel builders or system integrators.
· Willingness to travel and spend substantial time meeting customers.
Education
· Diploma or BE/BTech in Electrical, Electronics, Instrumentation, Automation or a related engineering discipline preferred.
· Strong candidates with relevant industrial technical-sales experience will also be considered.
Skills & Behavioural Competencies
· Strong interpersonal and customer-engagement skills
· Clear verbal and written communication
· Persistent and disciplined follow-up
· Proactive, energetic and self-driven approach
· Ability to work independently and with cross-functional teams
· Curiosity and willingness to learn engineered solutions
· Commercial awareness and negotiation ability
· Professional presentation and relationship-building capability
· Resilience and comfort with customer rejection or delayed responses
Success Measures
AreProspecting
New calls, targeted outreach and customer meetings
New-account development
New accounts opened and stakeholders mapped
Pipeline creation
Value and quality of qualified opportunities created
Follow-up discipline
Timely next actions and CRM updates
Opportunity progression
Meetings converted into enquiries, proposals and orders
Customer coverage
Industrial customers, OEMs, EPCs, consultants and panel builders engaged
Why Join Leapfrog
· Opportunity to move from product selling to integrated engineered-solution selling.
· Exposure to larger industrial opportunities and multiple technology domains.
· Direct interaction with senior business leaders, domain specialists and application teams.
· Career growth linked to new-account development, pipeline creation and demonstrated business outcomes.
Interested candidates may share their profile with the Leapfrog HR team.

Work arrangement
No