Senior Performance Marketing Manager - Paid Social

This is a Fully Remote Job
1. About Our Client:
The organization operates in the Internet of Things (IoT) sector, providing a Connected Operations Cloud platform that enables companies reliant on physical operations to utilize IoT data for actionable insights. It addresses challenges in improving safety, efficiency, and sustainability across key industries such as agriculture, construction, field services, transportation, and manufacturing, which collectively represent over 40% of global GDP. The company supports the digital transformation of physical operations on a global scale.
2. About the Opportunity:
The Senior Performance Marketing Manager - Paid Social is responsible for leading paid social marketing efforts across Mexico and Canada to drive customer acquisition and business growth via social and video channels. The role oversees the development and execution of data-driven, full-funnel paid social campaigns, emphasizing experimentation and measurable impact on pipeline and revenue. This position is critical to scaling campaigns across multiple platforms and contributing to the organization’s growth in diverse and evolving markets.
3. Responsibilities:
Develop and execute customer acquisition and expansion strategies across Meta, LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
Experiment with new platforms to identify growth opportunities specific to Mexican and Canadian audiences.
Localize global paid social strategies to ensure cultural relevance and alignment with regional market dynamics and buyer behavior.
Manage end-to-end campaign strategy and execution, including audience targeting, creative briefing, ad trafficking, performance analysis, and optimization.
Use A/B testing and experimentation to improve ad creative, targeting, bidding, and messaging.
Analyze performance data to guide creative direction, audience segmentation, campaign structure, and bidding strategies.
Present campaign performance insights and strategic recommendations to marketing leadership.
Collaborate with Sales, Marketing Operations, Demand Generation, and other marketing teams to build integrated campaigns aligned with regional growth goals.
Maintain budget tracking and pacing while proactively identifying risks and opportunities.
Ensure proper UTM tagging, CRM integration, and attribution in partnership with Marketing Operations.
Promote and embody the organization’s cultural principles during global scaling.
4. Requirements:
Minimum 5 years of hands-on experience in paid social marketing with expertise in Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging platforms is highly desirable.
Experience managing paid social budgets in Mexico and/or Canada, with knowledge of the unique media landscape and platforms in these regions.
Strong analytical skills with a focus on data-driven experimentation and optimization.
5. Pay Range and Compensation Package:
The pay range and compensation package for this role will be determined based on the candidate’s experience, skills, and other relevant factors.
Equal Opportunity Statement:
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes