Area Sales Manager

XL RETAIL PRIVATE LIMITED
Job Description
Area Sales Manager - South Region
Full-Time | Mid-Management | Retail Sales & Operations
Department
Retail Sales & Operations
Reporting To
Founder-CEO
Employment Type
Full-Time, Permanent
Base Location / Key Markets
Karnataka (and key markets across South India)
Team Size
Multiple Store Managers / stores across the assigned area (indicative)
Travel
Extensive travel within the assigned region required
Experience
4-8 years in retail sales/operations, with 1-2 years in a supervisory role
About XL Retail Private Limited
XL Retail Private Limited is a growing retail organization with store operations across multiple cities in India. We are expanding our field sales leadership team and are hiring an Area Sales Manager to drive store performance and business growth across the south region.
Role Summary
The Area Sales Manager (South) will own sales performance, store operations, and people management across a cluster of stores in the assigned area. This role is accountable for revenue targets, store profitability, team development, and ensuring consistent execution of company standards across all stores in the region.
Key Responsibilities
• Own and deliver monthly/quarterly sales and revenue targets for all stores in the assigned area.
• Lead, coach, and manage a team of Store Managers across the region; drive performance reviews and capability building.
• Conduct regular store visits and audits to ensure operational, visual merchandising, and SOP compliance.
• Analyze store-wise sales data, footfall, and conversion metrics; drive corrective action plans for underperforming stores.
• Drive new store launches, staffing, and readiness within the assigned area, as applicable.
• Manage inventory health, shrinkage control, and cost efficiency across stores.
• Ensure high standards of customer service and resolve escalated customer issues.
• Coordinate with HR, marketing, and supply chain teams to support regional business objectives.
• Report regional performance, market intelligence, and competitor activity to senior management.
Candidate Requirements
• Graduate (MBA/PGDM preferred) with 4-8 years of experience in retail sales, store operations, or area/cluster management.
• Proven track record of managing multiple store locations and achieving sales targets.
• Strong people management and team leadership skills.
• Analytical mindset with the ability to read sales/operations data and drive action.
• Excellent communication, negotiation, and stakeholder management skills.
• Willingness to travel extensively within the south region.
• Based in, or willing to relocate to, Karnataka (and key markets across South India).
What We Offer
• A leadership role with direct ownership of regional business outcomes.
• Competitive compensation with performance-linked incentives.
• Clear growth path into Regional/Zonal Sales Head roles.
• Exposure to a fast-growing, multi-city retail organization.
How to Apply
Interested and eligible candidates may share their updated resume mentioning current location, regional sales experience, and team size managed.
Contact: Shifa Fahad, HR Business Partner - People Operations & Strategy
Email: admin@xlretail.in

Work arrangement
No