Senior Copywriter

We're looking for someone who can turn ideas into content people actually want to watch.
Someone who understands that good content isn't just about writing pretty words — it's about hooks, storytelling, positioning, pacing and knowing exactly what makes someone stop scrolling.
We're looking for someone who has written content that has actually performed and can show us the work.
What the role looks like →
· Writing reel scripts, captions, carousel copy and LinkedIn content for brands, founders and industry professionals
· Developing content that feels specific to the client's voice, not generic or AI-generated
· Studying a client's brand, audience, positioning and communication style — and translating that into content consistently
· Researching trending formats, hooks, storytelling structures and content patterns every week
· Turning one idea, project or insight into 3–5 strong content angles
· Creating and managing content calendars from ideation to execution
· Working closely with our creative, videography, editing and social media teams to ensure the idea survives all the way from script to final post
· Writing clear briefs for designers and editors and giving actionable feedback
· Ensuring content is delivered on time, with the right messaging, captions and CTAs
· Using AI tools intelligently to research, ideate, write, repurpose and build better content systems — without making the content sound like AI
· Building repeatable content systems and frameworks that help us create better content at scale
· Understanding visual storytelling and knowing how the script, edit, visuals, music and first 3 seconds work together
Who this is for →
· Someone who has written reels/scripts/copies that have actually performed — show us the work and numbers
· Someone who understands why a piece of content works, not just that it went viral
· Someone who can watch a reel with the sound on and off and understand what is working
· Someone who can write for very different industries and personalities without making everything sound the same
· Someone who finds generic, ChatGPT-y writing painful
· Someone who understands brand positioning and storytelling, not just social media trends
· Someone comfortable writing in English and Hinglish without making either feel forced
· Someone who can handle multiple clients and deadlines without losing attention to detail
· Someone who can coordinate with creatives, editors and the management team and take ownership from idea to execution
· Someone who is genuinely curious about design, architecture, interiors, fashion, hospitality, culture, business and the internet
Who this is NOT for →
· If you need 3 days to write a 30-second script — not for us
· If your idea of content is “5 tips to...” followed by generic advice — not for us
· If every caption sounds like it was generated by ChatGPT — definitely not for us
· If you can't explain why a piece of content performed — not for us
· If coordination and follow-ups stress you out — not for us
· If you can't take feedback or rewrite something without taking it personally — not for us
· If you're only interested in writing and don't care about what happens after the script — not for us
What you'll get to work on →
At Nuketown, you'll work across branding, social media, content production, photography, videography and campaigns for brands in spaces including interiors, architecture, furniture, décor, hospitality and premium lifestyle.
You'll be working with a team that handles content end-to-end, from strategy and planning to shoots, editing, posting and performance tracking.
Role Details
Office Location: Gurugram
Experience: 1–4 years preferred
Salary: ₹10,000–₹50,000/month, depending on experience, skill level and assignment
To apply →
Send us your CV + portfolio + 3 pieces of content you're most proud of.
And please — don't just send us a Canva CV saying you're “passionate about content.” Show us what you've made.

Work arrangement
Yes