Search Engine Optimization Executive

Job Description: SEO Executive
QualiteSoft Solutions
Company: QualiteSoft Solutions
Location: Mohali, Punjab — Work from Office
Experience: 1–2 Years (candidates with strong GEO exposure at the lower end will also be considered)
Employment Type: Full-Time
About Us
QualiteSoft Solutions is a full-service IT and digital agency based in Mohali, serving clients across the US, UAE, Canada, and Australia. We work across AI integration, QA/testing, web & mobile development, and digital marketing — helping global clients build and grow their digital presence.
Role Overview
We're looking for a hands-on SEO Executive who can independently manage end-to-end digital visibility for our clients — spanning traditional SEO, the emerging discipline of Generative Engine Optimization (GEO), paid campaigns, organic/social growth, and reporting. This is not a narrow, single-channel role — you'll own the full digital marketing funnel for assigned client accounts.
Key Responsibilities
SEO (Core)
• Conduct on-page, off-page, and technical SEO audits and implement fixes
• Keyword research, competitor analysis, and content gap identification
• Manage link-building, local SEO, and Google Business Profile optimization
• Monitor rankings, traffic, and Core Web Vitals using tools like GSC, GA4, SEMrush/Ahrefs
GEO (Generative Engine Optimization)
• Optimize client content and structured data for visibility in AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews, etc.)
• Stay current on evolving best practices for how LLMs surface and cite web content
• Advise on content structuring (schema markup, entity clarity, citation-friendly formatting) to improve AI discoverability
Paid Campaigns
• Plan, execute, and optimize Google Ads (Search, Display, Performance Max) and Meta Ads campaigns
• Manage budgets, bidding strategies, and conversion tracking
• A/B test ad creatives and landing pages for performance improvement
Organic & Social Media
• Plan and execute organic social media strategy (content calendars, posting, community engagement) across platforms relevant to each client
• Coordinate with designers/content writers for social creatives and copy
• Track engagement metrics and adjust strategy based on performance
Reporting & Client Coordination
• Prepare regular performance reports (SEO, paid, social) with clear insights and next steps
• Coordinate directly with international clients (US/UAE/Canada/Australia) on strategy and updates
• Work closely with internal dev/QA teams when technical SEO fixes are needed
Requirements
• 1–2 years of hands-on experience in SEO (agency experience preferred)
• Working knowledge of GEO/AI search optimization concepts, or strong willingness and aptitude to learn quickly
• Practical experience with Google Ads and/or Meta Ads campaigns
• Experience managing organic social media for a brand or client
• Familiarity with tools such as Google Search Console, GA4, SEMrush/Ahrefs/Moz, Meta Business Suite, Google Ads Manager
• Strong written English communication — you'll interact directly with international clients
• Analytical mindset with ability to translate data into actionable strategy
Good to Have
• Experience working with international/agency clients
• Basic understanding of HTML/CMS platforms (WordPress, Shopify, Wix)
• Content writing or copywriting ability
• Certifications (Google Ads, HubSpot, SEMrush Academy, etc.)
What We Offer
• Direct exposure to international clients across multiple industries
• Fast-growing agency environment with scope to specialize in emerging areas like GEO
• Collaborative, in-office team culture in Mohali
Interested candidates can share their resume along with past campaign results/portfolio.

Work arrangement
Hybrid