Associate Creative Director

The Role:
We’re looking for an Associate Creative Director who lives on the internet, thinks
like a creator, and executes like a producer.
Someone who understands both agency and brand thinking, knows how to take an
idea from a blank page to a finished piece of content, and has a sharp instinct for
what makes people stop scrolling.
You should have experience creating or scaling organic social content, understand
how platforms work, and be obsessed with hooks, culture, formats, trends and
storytelling.
You probably scroll way too much — but you know exactly why you stopped
scrolling.
At Tetr, you’ll work across films, social, documentaries, podcasts and brand
campaigns — turning the ups, downs, experiments, adventures and breakthroughs
of Tetr students into stories that inspire, entertain and travel globally.
You’ll be hands-on across the entire creative process — from brainstorm to script
to shoot to edit.
The Person We’re Looking For:
Part Creator. Part Creative. Part Producer. Part Internet obsessive.
Someone who can walk into a room with a blank page, come up with a big idea, get
it made quickly, and then obsess over the first three seconds of the final edit.
You don't just make content. You know why people watch it.
What You’ll Do:
● Conceptualize and develop stories, scripts, campaigns and content
formats across social, brand, documentaries, podcasts and digital platforms.
● Work closely with the Creative Director to translate the broader creative
vision into sharp, executable ideas.
● Take ownership of ideas from concept → script → shoot → edit → final cut.
● Direct and support shoots across social content, founder stories,
mini-series, documentaries and podcasts.
● Create content that is social-first, culturally relevant and built for organic
distribution.
● Develop strong hooks, narratives and formats designed to drive views,
retention, shares and conversation.
● Work closely with editors, videographers, designers and producers to bring
ideas to life.
● Give clear creative direction across editing, pacing, sound, motion, visuals
and storytelling.
● Help build repeatable content formats, series and IPs that can scale across
platforms.
● Stay constantly plugged into culture, creators, memes, trends, formats and
emerging platforms.
● Track what is performing and use those learnings to make the next piece of
content better.
● Collaborate with Content, Marketing, Brand and Production teams to execute
high-impact work at speed.
● Travel globally when required to capture Tetr’s student experiences,
campuses and stories.
Who You Are:
● 2–4 years of experience across creative, content, advertising, production,
brand storytelling or a combination of agency and brand-side experience.
● Strong portfolio of social-first, branded or editorial content.
● Experience creating or contributing to high-performing or viral organic
content.
● Strong understanding of Instagram, YouTube, TikTok and emerging social
formats.
● You understand hooks, retention, watch time, shareability and the
importance of the first three seconds.
● Strong creative writing and conceptualisation skills.●
Comfortable directing shoots and working with cameras, talent, crews and
production teams.
● Strong understanding of editing, pacing, music, sound, visual storytelling and
post-production.
● Someone who is obsessed with speed and can move from idea to execution
without endless hand-holding.
● Highly internet-native — you know what's trending, but more importantly,
you understand why it's working.
● Strong creative instincts with the ability to balance brand storytelling with
social-native content.
● Curious, experimental and constantly looking for better ways to tell a story.
● Comfortable working in a fast-paced, ambiguous and highly ambitious
environment.
● Willing and excited to travel globally when required.
Why You’ll Love This Role
● Work at the creative heart of a global, student-driven brand.
● Create content that travels across continents, cultures and platforms.
● Turn real student experiences into stories people genuinely want to watch
and share.
● Help build Tetr’s social presence and content IPs from 0 → 1 → 100.
● Work closely with senior creative leadership while having significant creative
ownership.
● Experiment with new formats, platforms, technologies and storytelling
styles.
● Work with a team that values big ideas, speed, experimentation and
exceptional execution.
The Person We’re Looking For:
Part Creator. Part Creative. Part Producer. Part Internet obsessive.
You’re the person who sees a piece of content with 10M views and immediately
thinks:
“Why did this work?”
Then you figure it out, make your own version, make it better — and ship it.You don't just consume the internet. You understand it.

Work arrangement
No