Digital Marketing Manager

Digital Marketing Manager | Gemius Studios
Location: Surat, Gujarat
₹50,000–₹60,000/month, OR based on experience and skills
3–6 years' experience
Gemius Studios is hiring a hands-on Digital Marketing Manager to work across multiple brands and industries. This is a strategy + execution role for someone who understands performance marketing, can analyse data, manage campaigns independently, and take ownership of digital growth.
Key Responsibilities
- Develop and execute digital marketing strategies based on brand objectives, target audience and business goals.
- Plan, launch, manage and optimise Meta Ads and Google Ads campaigns.
- Manage performance marketing campaigns focused on lead generation, website traffic, conversions and customer acquisition.
- Conduct audience research and develop appropriate targeting, retargeting and campaign structures.
- Monitor campaign performance and optimise budgets, audiences, creatives, placements, keywords and bidding strategies.
- Develop and implement SEO strategies, including keyword research, on-page optimisation, content recommendations and performance tracking.
- Monitor website and organic performance using GA4, Google Search Console and other analytics tools.
- Develop social media strategies and content plans aligned with brand positioning and marketing objectives.
- Work closely with content writers, designers, video editors and creative teams to develop campaign assets.
- Analyse campaign and website data to identify opportunities, challenges and areas for improvement.
- Prepare monthly and campaign-wise performance reports with clear insights and actionable recommendations.
- Track key metrics such as CPL, CPA, CPC, CTR, conversion rate, ROAS, traffic and lead quality.
- Coordinate with clients to understand objectives, communicate performance and present marketing recommendations.
- Manage multiple brands, campaigns and deadlines simultaneously in a fast-paced agency environment.
- Coordinate with internal teams to ensure campaigns and deliverables are completed on time.
- Identify new digital marketing opportunities, platforms, tools and trends relevant to clients.
- Stay updated with changes in advertising platforms, algorithms, SEO practices, AI tools and digital marketing trends.
- Support and guide junior team members and review their work where required.
- Take ownership of campaign performance, client requirements, timelines and overall digital marketing deliverables.
What We're Looking For
- 3–6 years of relevant digital marketing experience
- Strong hands-on experience with Meta Ads and Google Ads
- Strong understanding of performance marketing and lead generation
- Good practical knowledge of SEO and SEM
- Working knowledge of GA4 and Google Search Console
- Strong understanding of digital marketing metrics including CPL, CPA, CPC, CTR, ROAS and conversion rate
- Ability to analyse data and make data-driven marketing decisions
- Experience developing digital strategies and campaign plans
- Strong communication and presentation skills
- Ability to manage multiple brands, projects and deadlines
- Strong ownership and problem-solving ability
Good to Have
- Previous digital marketing agency experience
- Experience managing multiple clients or brands
- Team management or mentoring experience
- Experience with LinkedIn Ads, YouTube Ads or other paid media platforms
- Experience with Google Tag Manager and conversion tracking
- Experience with Looker Studio or other reporting dashboards
- Experience with e-commerce and D2C brands
- Experience in fashion, jewellery, beauty, lifestyle or hospitality
- Knowledge of email marketing, CRM and marketing automation
- Understanding of conversion rate optimisation (CRO)
- Experience working with landing pages and website optimisation
- Familiarity with AI tools for marketing, content and research
- Experience coordinating with designers, content creators and video teams
- Previous experience in client servicing and presentations
This is not a social-media-only role.
We are specifically looking for someone with strong performance marketing + analytics + SEO + digital strategy experience who is comfortable being hands-on with campaigns and data.
If you enjoy owning campaigns, working with data, solving marketing problems and building digital strategies for different brands, we'd love to hear from you.
Qualifications
Strong expertise in Digital Marketing and Marketing, including developing and implementing multi-channel digital strategies.
Hands-on experience with Social Media Marketing across major platforms, with a focus on content planning, community management, and campaign optimization.
Proficiency in Lead Generation tactics and tools, with the ability to design and manage performance-driven campaigns.
Ability to use Web Analytics tools (such as Google Analytics and similar platforms) to track performance, interpret data, and generate actionable insights.
Relevant bachelor’s degree in marketing, communications, business, or a related field; advanced certifications in digital marketing are an advantage.
Proven experience in managing digital campaigns for brands, preferably within agency or multi-industry environments.
Strong communication, presentation, and stakeholder management skills, with the ability to collaborate effectively in cross-functional teams.
Comfort working in a hybrid setup in Mumbai, with the ability to manage time, priorities, and deadlines independently.

Work arrangement
Hybrid