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Finest Travel Africa, South Africa
Finest Travel Africa (Pty) Ltd is a South Africa-based destination management company for Eastern and Southern Africa, delivering group and tailored trips across South Africa, Namibia, Botswana and beyond. We want FTA to be known as a leading DMC for the region among the trade buyers who sell it, especially travel agencies running their own group trips to South Africa, Namibia and neighbouring countries who need a reliable local partner.
We're looking for someone to design the architecture of FTA's digital presence: the blueprint that everything else will be built on.
What you'll design
The overall channel ecosystem: website, LinkedIn, Instagram, Facebook, and a framework for adding new channels as they come up
Which trade audience each channel serves and what role it plays
Account structure: company pages vs. personal profiles of our founders and team, one account or several per platform
How the channels connect to each other, to the website, and to trade shows and direct sales
The website's information architecture and sitemap, built for trade partners and an easy route to a request
A phased roadmap for rolling it all out
Our audiences
Decision-makers who buy Southern and Eastern Africa for their home markets: product managers at tour operators, and travel agencies that organise their own group trips to the region.
What we're looking for
Experience designing digital architecture for B2B travel brands, ideally a DMC, inbound operator or hotel group
Understanding of how tour operators and agencies choose and work with ground partners
Familiarity with the Southern African travel trade
International outlook; experience with European source markets is a plus
You MUST have at least 5 years experience and direct experience in the tourism industry
This role is the blueprint only. Design, build, content and channel management will follow separately.
Interested? Send a short note on your approach, one or two relevant examples, and your availability to [name, email] by [deadline]. Start: [date].
#DMC #DigitalStrategy #InformationArchitecture #TravelTrade #SouthAfrica #Namibia
SALARY: Commensurate to your level of experience
Here you can get a glimpse of what we do: https://new.express.adobe.com/webpage/OYBFTJyW2abou
Work arrangement
Yes
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