Ads Expert (Meta/ Google/ LinkedIn)

Company Description Dot Dot Works is a creative company operating at the intersection of branding, film, and marketing. The team collaborates with clients to develop distinctive brand identities and visual narratives that connect with target audiences. Through film and video production, Dot Dot Works transforms brand stories into engaging content for multiple platforms. The company’s marketing work focuses on driving measurable results by aligning creative assets with strategic campaigns. Professionals joining Dot Dot Works can expect a dynamic environment that values creativity, experimentation, and performance-oriented thinking.
Role Description The Ads Expert (Meta/Google/LinkedIn) is a full-time remote role responsible for planning, executing, and optimizing paid advertising campaigns across social and search platforms. Day-to-day tasks include setting up and managing campaigns in Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads, configuring targeting and audiences, and monitoring performance metrics. The role includes analyzing data, preparing reports, and recommending optimizations to improve ROI, conversion rates, and overall campaign effectiveness. The Ads Expert will collaborate with creative and marketing teams to develop ad copy, visuals, and landing pages aligned with branding and film content. This role also involves staying current with platform updates, best practices, and industry trends to ensure campaigns remain competitive and compliant.
Qualifications
Strong experience managing Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads campaigns, including setup, optimization, and reporting.
Proficiency in performance analysis, A/B testing, and data-driven decision-making using tools such as Google Analytics and platform dashboards.
Ability to collaborate on ad creative, including copy, visual concepts, and landing page requirements, working closely with branding and film teams.
Knowledge of audience targeting, retargeting, funnel strategies, and budgeting for lead generation and brand awareness campaigns.
Excellent written and verbal communication skills, with strong attention to detail and the ability to explain complex results clearly.
Comfort working independently in a remote environment, managing multiple campaigns and deadlines simultaneously.
Prior experience in digital marketing for creative, media, or branding-focused organizations is highly beneficial.

Work arrangement
Yes