Performance Marketing Executive

Company Description PowerXchange is an AI- and blockchain-powered peer-to-peer energy trading platform built on the PowerX.network, enabling homes, businesses, and communities to generate and trade clean energy in real time. The company focuses on Decentralized Physical Infrastructure Networks (DEPIN) to support local energy generation, reduce carbon footprints, and increase community participation in energy decisions. By combining advanced technology with sustainability, PowerXchange empowers users to monetize surplus energy and contribute to a more efficient, decentralized energy ecosystem. The organization is committed to building resilient, inclusive energy systems and shaping a future where users actively manage and benefit from their own energy resources.
Department: Marketing
Location: Gurgaon sector 48
Experience: 2–5 Years
Employment Type: Full-Time
Reporting To: Marketing Head / Business Head
Job Summary
We are looking for a results-driven Performance Marketing Executive/Manager to plan, execute, and optimize digital marketing campaigns focused on lead generation, customer acquisition, and business growth.
The ideal candidate should have hands-on experience in Google Ads, Meta Ads, campaign optimization, analytics, and performance reporting, with a strong understanding of ROI-driven digital marketing.
Key Responsibilities
Plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
Manage campaigns for lead generation, customer acquisition, brand awareness, and conversions.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Create and manage campaigns across Search, Display, Performance Max, Video, and Social Media platforms.
Monitor campaign performance and optimize CPL, CPA, CTR, conversion rate, ROAS, and overall ROI.
Develop and test different ad copies, creatives, landing pages, audiences, and campaign strategies.
Work closely with the creative and content teams to develop high-performing ad creatives and communication.
Analyze campaign data and identify opportunities to improve lead quality and conversion rates.
Track leads and conversions through Google Analytics, Google Tag Manager, Meta Pixel, CRM, and other tracking tools.
Prepare regular performance reports and present insights to management.
Coordinate with the sales team to understand lead quality and improve marketing-to-sales conversion.
Manage marketing budgets and ensure efficient utilization of advertising spend.
Conduct A/B testing and continuously experiment with new campaigns, audiences, creatives, and channels.
Keep up to date with changes in digital advertising platforms, algorithms, and industry trends.
Identify new digital channels and opportunities for customer acquisition.
Key Skills Required
Strong hands-on experience with Google Ads and Meta Ads.
Knowledge of Google Analytics 4 (GA4) and Google Tag Manager.
Understanding of conversion tracking and marketing analytics.
Good knowledge of lead-generation campaigns.
Strong analytical and data-driven approach.
Experience with campaign budgeting and optimization.
Knowledge of landing-page optimization and A/B testing.
Good understanding of digital marketing funnels and customer journeys.
Strong Excel/Google Sheets skills for data analysis and reporting.
Good communication and coordination skills.
Preferred Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
Google Ads/Meta certifications will be an added advantage.
Experience in solar, renewable energy, real estate, BFSI, automotive, education, or other lead-generation businesses will be preferred.
Key Performance Indicators (KPIs)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Lead Quality
Conversion Rate
Return on Ad Spend (ROAS)
Website/landing-page conversion rate
Overall marketing ROI
Monthly qualified lead generation
Campaign and budget efficiency

Work arrangement
No