SAP Content & Demand Generation Lead

SAP Content & Demand Generation Lead – Remote - Permanent - Full Time
For our client we are looking for an SAP Content & Demand Generation Lead with a strong background in B2B content strategy and demand generation campaigns, ideally within the SAP Successfactors / SAP HCM Space.
Tasks
Own and maintain the content calendar across formats (training materials, brochures, whitepapers, case studies, blog posts); translate subject-matter expert input into market-ready narratives and ensure consistent publishing cadence
Manage posting cadence and quality across LinkedIn, YouTube, and the company website; develop and sustain a compelling thought-leadership voice
Design and execute lead-generation outreach campaigns across LinkedIn and email channels; manage outreach sequencing, messaging cadence, and sequencing tools
Track, analyze, and report campaign performance against defined KPIs; iterate on messaging and targeting based on data insights
Collaborate closely with the sales team to qualify inbound leads and close the feedback loop between content/messaging and pipeline conversion
Qualifications
Exposure to SAP, SuccessFactors, or enterprise HCM domain; experience in B2B SaaS or enterprise software marketing
Demonstrated B2B content creation experience — writing samples or published work required
Proven experience running B2B demand-generation and outreach campaigns, including hands-on use of sequencing/automation tools
Working knowledge of LinkedIn and YouTube publishing, including basic platform analytics
Familiarity with web analytics tools (e.g., Google Analytics)
Strong written communicatio skills with the ability to adapt tone and voice to different audiences
High autonomy and self-starter mindset — able to manage multiple workstreams with minimal oversight
Project Details
Start: ASAP
Duration: Permanent / Full-Time
Capacity: Full-time
Location: Remote
On-site requirement: Monthly in-person team meet-up
Language: English

Work arrangement
Yes