Head of Communications & Creative

Reimagine access. Reimagine ownership. Build the future with Cinch.
Cinch is Southeast Asia's leading circular tech subscription company, redefining how people and businesses access technology. Instead of adding to the growing e-waste crisis, we enable affordable, sustainable access to devices through subscriptions that maximize reuse and extend their lifecycle.
We operate across B2C, B2B, and B2B2C channels, including major partnerships with global leaders like Samsung. Our model sits at the intersection of powerful mega trends—sustainability, embedded finance, and the shift from ownership to access—creating a massive opportunity to reshape the future of tech consumption.
At Cinch, we are builders with high standards, a bias for action, and a shared mission to create a generational company that outlasts us. Freshly funded by leading institutional investors and growing rapidly, we're creating an environment where ambitious people can do the best work of their careers—and where the work has real, lasting impact.
About The Role
We're looking for a Head of Communications & Creative to lead Cinch's brand voice, creative output, and communications strategy across both B2C and B2B. This is a senior leadership role for someone who sets direction and raises the bar — building out the brand framework, messaging architecture, and tone of voice, and ensuring everything we put out reflects a consistent, high standard.
You'll lead a small in-house team and work alongside external creative partners to deliver at pace and scale. The role requires someone equally at home shaping strategy and reviewing final creative — someone who can lead a team as effectively as they can write a brief.
This is a high-visibility role with direct exposure to senior leadership across B2C and B2B, including major regional and global partnerships.
What You'll Do
Communications Leadership
Own Cinch's communications strategy across B2C and B2B — defining what we say, how we say it, and to whom
Develop and refine messaging pillars, tone of voice, and narrative frameworks that hold consistently across all channels and audiences
Lead Cinch's media and PR presence; manage relationships with communications agencies and press contacts
Partner with Product, CX, and Commercial teams to translate business milestones into timely, high-impact communications
Creative Direction
Set and maintain the creative vision for Cinch across all brand touchpoints — digital, print, video, events, and presentations
Lead the in-house team and external creative partners to deliver work that meets a consistently high standard
Provide clear creative direction on all major briefs, ensuring quality and on-brand execution regardless of who produces the work
Ensure visual and verbal consistency across everything Cinch produces
Brand Strategy
Strengthen and evolve Cinch's brand identity — including visual language, brand guidelines, and messaging architecture
Act as the internal brand custodian, setting the framework and maintaining final sign-off on creative output
Build brand equity through consistent, well-executed communications — not just campaign moments
B2B Communications
Drive communications for high-stakes B2B partnerships and commercial relationships, including fast-turnaround deliverables for regional and global partners
Oversee business-facing materials: pitch decks, co-marketing assets, partner announcements, and thought leadership content
Balance speed and quality in a high-pressure B2B environment where timelines are tight and stakes are high
Team Leadership & Operations
Lead, develop, and grow a small in-house communications and creative team
Bring in and manage external agencies and freelancers to supplement in-house capacity where needed
Establish clear briefing processes, creative workflows, and quality standards across all output
Manage the communications and creative budget effectively
What We're Looking For
Must-haves
8–12 years in communications, brand, or creative leadership — with meaningful experience on both strategy and execution
A track record of elevating brand and communications in a high-growth environment (tech, fintech, marketplace, or consumer brand)
Experience leading in-house teams while managing external agencies and freelancers in parallel
Strong command of both B2C and B2B communications; comfortable shifting between consumer campaigns and business-critical partner materials
Exceptional written and verbal communication skills — you can produce a compelling brief, a polished announcement, and a persuasive pitch in the same week
High creative judgment — you know what good looks like and can communicate it clearly enough that your team consistently delivers it
Nice-to-haves
Experience strengthening or refreshing a brand identity, in-house or with an external agency
Familiarity with the SEA media landscape and regional creative ecosystem
Background in fintech, payments, or a related regulated industry
Hands-on comfort with design tools (Figma, Canva, Adobe Creative Suite) — not required, but appreciated

Work arrangement
Yes