Digital Marketing Intern

Swadeh is a socio-economic startup dedicated to supporting local artisans by bringing their
handcrafted décor to a global audience. Committed to environmental sustainability, Swadeh
ensures that all products are eco-friendly, biodegradable, and crafted from sustainable materials.
Their offerings include artisanal earthen planters, handwoven Kashmiri Namda rugs, and other
traditional Indian décor items, all designed to promote a healthier environment and celebrate
cultural heritage.
Job Summary:
We are seeking a passionate and driven Digital Marketing Intern to join our growing team.
This internship offers a fantastic opportunity to gain hands-on experience in the fast-paced
world of D2C ecommerce. The successful candidate will assist in various digital marketing
activities, contributing to our brand's online presence and driving sales. This role is ideal for a
proactive individual eager to learn and contribute to a dynamic and results-oriented
environment.
Responsibilities:
• Social Media Management:
o Assist in creating and scheduling engaging content for various social media
platforms (e.g., Instagram, Facebook, YouTube).
o Monitor social media channels for trends, comments, and direct messages, and
respond appropriately.
o Assist in running social media campaigns and analyzing their performance.
o Help maintain a consistent brand voice and aesthetic across all platforms.
• Content Creation:
o Assist in creating content for blog posts, website copy, email newsletters, and
social media.
o Conduct keyword research and optimize content for SEO.
o Assist in creating visual content, including images and videos (basic graphic
design skills are a plus).
o Assist in writing compelling product descriptions.
• Email Marketing:
o Assist in creating and scheduling email campaigns using email marketing
platforms (e.g., Mailchimp)
o Segment email lists and analyze campaign performance.
o Help develop and implement email automation workflows.
• Search Engine Optimization (SEO):
o Assist in conducting keyword research and competitor analysis.
o Help optimize website content and product pages for search engines.
o Assist in building backlinks and monitoring website traffic.
o Assist in monitoring google analytics.
• Paid Advertising (PPC):
o Assist in setting up and managing paid advertising campaigns on platforms like
Google Ads and social media ads.
o Monitor campaign performance and provide reports.
o Assist in A/B testing ad creatives and landing pages.
• Analytics and Reporting:
o Assist in tracking and analyzing website traffic, social media engagement, and
campaign performance using tools like Google Analytics.
o Prepare regular reports and presentations on key metrics.
o Identify trends and insights to optimize marketing strategies.
• Customer Service Support:
o Help respond to customer inquiries on social media and through email.
o Assist in monitoring customer reviews and feedback.
• Market Research:
o Assist in researching industry trends, competitor activities, and customer
preferences.
o Help identify new opportunities for growth.
• General Support:
o Assist with other marketing-related tasks as needed.
o Participate in team meetings and brainstorming sessions.
Qualifications:
• Strong interest in digital marketing and ecommerce.
• Familiarity with social media platforms and digital marketing tools.
• Excellent written and verbal communication skills.
• Strong organizational and time-management skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Basic understanding of SEO and PPC concepts is a plus.
• Basic graphic design skills (e.g., Canva, Adobe Photoshop) are a plus.
• Knowledge of google analytics is a plus.

Work arrangement
No