Digital Marketing Executive - Performance Marketing

We're looking for a performance-driven Digital Marketing Executive who can plan, execute, and optimise paid campaigns across Google, Meta, and LinkedIn. The ideal candidate should be analytical, data-oriented, and comfortable working with campaign numbers, optimisation strategies, and performance metrics. You'll work closely with content, design, and strategy teams to drive leads, conversions, and revenue growth. Candidates with exposure to US/UK market campaigns will be preferred.
Responsibilities:
Plan and manage campaigns across: Google Ads (Search, Display, YouTube, PMax), Meta Ads (Facebook and Instagram), LinkedIn Ads.
Optimise campaigns for CTR, CPC, CPL, CPA, ROAS, and conversions.
Conduct A/B testing for creatives, ad copy, audiences, and landing pages.
Monitor budgets, scaling opportunities, and campaign performance.
Set up and manage tracking via GA4 GTM, pixels, and UTM parameters.
Prepare performance reports with actionable insights and recommendations.
Requirements
1-3 years of hands-on experience in Performance Marketing.
Strong understanding of: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4 and GTM.
Comfortable with Excel/Google Sheets: Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS.
Basic reporting and analysis.
Strong analytical and logical reasoning skills.
Excellent English communication skills.
Good to Have:
Experience with B2B SaaS, D2C, e-commerce, or lead-gen accounts.
Exposure to US/UK campaigns.
Familiarity with SEO, CRM tools, or AI tools like ChatGPT/Claude/Gemini.
Preferred Traits:
Data-driven mindset.
Strong problem-solving ability.
Attention to detail.
Ability to work in a fast-paced environment.

Experience
1-3 yrs