Brand & Growth Marketing Manager

About the Role
The American Med Spa Association (AmSpa) is seeking a Brand & Growth Marketing Manager to shape how AmSpa shows up in the market and turn audience engagement into measurable business growth.
This role sits at the intersection of brand, digital marketing and performance. You will own AmSpa’s brand presence across key channels while developing integrated marketing strategies that grow our audience, strengthen engagement, drive membership and support AmSpa’s broader portfolio of programs and events.
We’re looking for a well-rounded marketer who is equally comfortable thinking strategically and rolling up their sleeves to execute. You should understand how brand, content, social, email, paid media, search and web work together—and how to use performance data to continually make them better.
You should be equally comfortable developing the strategy, building the campaign, launching it, analyzing performance and optimizing based on what the data tells you.
What You'll Own
Brand Strategy & Management
Own and evolve AmSpa’s overarching brand strategy, positioning, voice and visual consistency.
Protect the AmSpa brand across channels, programs, campaigns and audience touchpoints.
Ensure marketing communications consistently reinforce AmSpa’s position as a trusted authority and connector within the medical aesthetics industry.
Translate business priorities into clear, compelling marketing campaigns and audience experiences.
Social Media & Audience Engagement
Own organic social strategy across AmSpa channels, including content planning, creation, publishing and optimization.
Grow and engage AmSpa’s social communities through relevant content, conversation and community management.
Identify opportunities for user-generated content, industry conversations and emerging social trends.
Partner with AmSpa’s Content team to activate KOLs, ambassadors and industry voices across social and digital channels.
Growth & Digital Marketing
Develop and execute integrated digital acquisition and demand-generation campaigns that drive membership growth, event participation, audience engagement and other AmSpa business priorities.
Build campaign creative and messaging across digital channels, translating strategy into compelling, audience-specific marketing assets.
Own email marketing strategy, including audience segmentation, lifecycle journeys, campaign planning, testing strategy and performance goals; manage the external email agency responsible for campaign build and execution.
Manage the email agency relationship, providing strategic direction, reviewing deliverables, maintaining accountability to timelines and goals, and using performance insights to continuously improve the program.
Own paid media strategy and execution, including audience targeting, campaign development, creative, budget allocation, testing, monitoring and ongoing optimization.
Own search and SEO strategy and execution, identifying opportunities to increase qualified traffic, visibility and conversion.
Monitor performance throughout the campaign lifecycle and make ongoing adjustments to creative, messaging, audiences, channels and spend based on results.
Continually test and optimize marketing activity to improve acquisition, engagement, conversion and return on marketing investment.
Identify opportunities to test new channels, audiences, creative approaches and growth strategies.
Website & Conversion
Own the marketing strategy for AmSpa’s website and digital user journeys.
Develop and optimize website messaging, campaign landing pages and conversion paths.
Use audience behavior and performance data to identify friction and improve conversion.
Partner with internal teams and external resources on website enhancements and digital initiatives.
Integrated Campaign Strategy
Connect content, social, email, paid media, search and web into cohesive campaigns rather than operating channels independently.
Build campaign strategies around key AmSpa business priorities, including membership acquisition and engagement, education, programs and events.
Partner closely with Content, Membership, Events and Sales to ensure marketing activity supports shared business goals.
Activate AmSpa content and thought leadership across channels to expand reach, engagement and audience growth.
Partner with Content on KOL and ambassador activation, extending industry voices across social, digital, email and growth campaigns.
Analytics & Performance
Own marketing performance measurement across channels.
Develop and maintain dashboards, reports and KPI tracking for acquisition, engagement, conversion and marketing ROI.
Analyze campaign and channel performance to identify trends, opportunities and areas for optimization.
Translate data into clear recommendations and next steps rather than simply reporting results.
Use performance insights to inform channel investment, campaign strategy and resource allocation.
Partner with internal steakholders to apply performance insights to campaigns, sponsorships, partnerships and event activations.
Regularly communicate marketing performance, learnings and opportunities to leadership.
What We're Looking For
5–7+ years of experience in digital, growth, brand or integrated marketing.
Demonstrated experience developing and executing multi-channel marketing campaigns from strategy and creative development through launch, measurement and optimization.
Strong working knowledge of paid media, organic social, SEO, web marketing, email/CRM marketing and conversion optimization.
Experience developing campaign creative and messaging for different audiences, channels and stages of the customer journey.
Experience managing external agencies or marketing partners, including providing strategic direction, reviewing work and holding partners accountable for performance.
Strong understanding of audience segmentation, customer journeys and lifecycle marketing.
Experience using analytics and performance data to guide marketing decisions and optimize campaigns.
Excellent writing, messaging and brand instincts.
Ability to translate business objectives into actionable marketing strategies and campaigns.
Comfortable working both strategically and hands-on in a lean, fast-moving organization.
Strong project management skills with the ability to manage multiple priorities and collaborate across teams.
Experience with HubSpot or similar CRM and marketing automation platforms is strongly preferred.
The Person Who Will Thrive Here
You see marketing as an interconnected system—not a collection of individual channels. You understand that a strong brand creates demand, great content earns attention, smart distribution expands reach, and data tells us where to go next.
You’re curious, resourceful and comfortable taking ownership. You don’t need a large team or perfect playbook to make progress. You can move between big-picture strategy and hands-on execution, collaborate effectively with internal teams and external partners, and continually look for ways to make the work—and the results—better.
You’re not satisfied with simply launching a campaign. You want to understand whether it worked, why it worked and what you can do differently next time.
Salary: $65,000-$70,000 commensurate with experience
Fully Remote

Work arrangement
Yes