Director of Housekeeping - Limelight Ketchum

The Director of Marketing Insights, Analytics & Strategy to lead a holistic insights, reporting, and long-range business planning function spanning Aspen Skiing Company, The Little Nell, Limelight Hotels, and Aspen Collection. This role will translate complex, multi-brand data — spanning lift ticket and pass sales, lodging, retail, loyalty, and digital engagement — into clear insights and forward-looking strategy that shape investment, optimize decisions, elevate executive understanding of performance, and inform annual and multi-year business planning across the portfolio. This position leads strategy, development and execution of a comprehensive marketing insights, data definitions for automation approaches and reporting framework across a diverse portfolio of marketing initiatives — and you will own translating that framework into the company's long-range business planning process, building the investment scenarios and multi-year roadmaps that connect marketing performance to portfolio-wide growth strategy. This position establishes scalable reporting cadences, define KPI frameworks across channels (paid media, lifecycle/CRM, on-property/in-resort and on-site digital experiences, social, and loyalty), and guide the implementation and evolution of advanced measurement approaches, including marketing mix modeling and multi-touch attribution, calibrated to the seasonality and long booking windows of a resort and hospitality business. This position reports to the Chief Digital Officer.
The salary range for this position is $104,500 - $170,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until September 28, 2026.
Essential Job Functions/Key Job Responsibilities
Lead end-to-end marketing performance analysis & insights strategy across campaigns, channels, and initiatives for all four Aspen One brands.
Architect, define, own and standardize the analytics and insights framework, KPI structure and success metrics across marketing efforts, aligned to the COE's Expand/Grow/Elevate strategic pillars — establishing it as the common measurement language across Marketing, Finance, Analytics, and Digital.
Translate complex data into clear insights and strategic recommendations for senior stakeholders, including business-unit and executive leadership.
Communicate insights and related strategy recommendations to executive leadership on a regular basis.
Partner with Data & Digital Engineering teams to develop, evolve, and inform models suited to long consideration cycles, seasonality, and cross-brand guest journeys.
Regularly identify opportunities and make recommendations to optimize marketing spend, targeting, and channel mix across paid media, lifecycle/CRM, loyalty, and on-property digital experiences.
Support the COE's first-party data and unified guest identity initiatives by ensuring measurement frameworks connect cleanly to guest-level data. Business Planning & Strategy
Lead the translation of the marketing insights and KPI framework into quarterly, annual, and multi-year (long-range) business planning, building the growth strategy and portfolio-wide roadmaps that guide where the business invests next.
Build and own strategic planning model — connecting performance trends, spend levels, and conversion assumptions to projected business outcomes — to quantify the gap to target and the investment required to close it.
Example: The scale of investment and tactics needed across all BU’s to compete with Vail’s strategic pivot from expansion strategy to loyalty strategy.
Serve as a critical contributor to marketing tactical planning and investment decisions through data-driven insights, supporting both annual and in-season budget cycles, and building the business case for multi-year investment commitments.
Act as a central point of contact for marketing performance evaluation and investment planning across the portfolio.
Partner with Finance and Operations to influence budget allocation, cost tracking, and performance measurement across brands and lines of business, converting performance data into Finance-ready investment cases.
Design, own and lead a recurring executive business-review cadence — synthesizing marketing and commercial performance into forward-looking strategic implications, risks, and investment priorities for senior leadership.
Drive alignment across a decentralized, multi-brand organization, ensuring a consistent and trusted source of truth for performance measurement that underpins both operating decisions and long-range strategy.
Other duties as assigned.
Bachelor’s degree in marketing, Business, Analytics, or a related field or equivalent experience in lieu of degree
7 years of experience in marketing analytics, growth marketing, performance measurement, or a related field — including experience translating insights into long-range business planning and strategy, and people or matrixed team leadership

Employment type
Full-time

Work arrangement
Yes