Social Content Experimenter

40 hours / week - Hybrid - São Paulo office
Inner Circle is built for singles who know what they want. No endless swiping, just relevant matches with people who share your lifestyle, leading to thousands of real dates every day.
As our Social Content Experimenter, you're the one testing what actually works. You create, post, dissect and iterate on Inner Circle social content — fast, constantly, on your own judgment. Every hook you kill or scale sharpens the whole team's content game. Part instinct, part data, all speed. You'll report to our Creative Studio Manager.
What you'll do:
Run a high-paced experimentation flow that tests 5–10 hooks/formats per week
Try new angles, formats and narratives every week
Give the Content Team fast, clear performance insights
Scale winners into repeatable formats, kill losers fast
Create content built for testing, not just publishing (20% static, 80% video)
Produce on-brand design and video sized for quick iteration
Work with the Creative Studio to move from concept to live test fast
Push new native formats (Reels, Carousel, Stories) to test more
Supply at least 60% of Brazil's Instagram feed volume through always-on testing
Own a live testing calendar with a clear cadence
Choose timing, format and copy based on the BR audience
Launch every test with a clear hypothesis
Turn test results into optimisations that compound organic reach
Analyse what's working and why, test by test
Turn insights into sharper hooks, formats and creative direction
Share learnings to raise the team's content bar
Turn winning organic tests into ready-to-scale acquisition creative
Build hybrid content that works as both organic and paid, no reshoots
Flag top performers to Paid Media for acquisition campaigns
Test hooks and pacing that hold up on both organic and paid

Work arrangement
No