Lead Generation Specialist

Digital Lead Generation Specialist
Focus: B2B consulting and software solutions
Experience: 3–6 years in B2B lead generation
Location: To be agreed
About the role
We are looking for a hands-on specialist who can identify the right businesses, reach decision-makers, and generate qualified sales conversations. You will support two related offerings: Agaarwal Advisors’ business and technology consulting, and Infooware’s software products and solutions.
Our initial markets include India, South Africa, and the Middle East. You will work closely with the founder and solution team to turn industry research into focused campaigns and measurable opportunities.
What you will do
Research target companies and decision-makers in sectors such as healthcare, distribution, retail, logistics, education, and professional services.
Build prospect lists by industry, company size, geography, business challenge, and likely buying role.
Run personalized outreach through LinkedIn, email, website enquiries, and relevant business directories.
Create campaigns for consulting services and solutions including CRM, WhatsApp engagement, field sales automation, healthcare systems, fleet management, and operational software.
Develop clear outreach messages, landing-page briefs, lead magnets, and follow-up sequences with the founder and marketing team.
Qualify enquiries, arrange discovery meetings, and maintain accurate records in the CRM.
Track campaign results, test messages and audiences, and improve conversion from first contact to qualified meeting.
Coordinate with sales and solution specialists to ensure prospects receive relevant demonstrations and proposals.
What we are looking for
Proven experience generating leads for B2B consulting, IT services, SaaS, or enterprise software.
Strong skills in LinkedIn prospecting, account research, email outreach, and CRM management.
Ability to write concise, personalized messages for founders, CEOs, operations leaders, and technology buyers.
Understanding of lead qualification, sales funnels, and metrics such as response rate, meetings booked, and qualified opportunities.
Good spoken and written English, attention to detail, and the discipline to follow up consistently.
Confidence working across different industries and learning complex solutions quickly.
Experience with Indian, US, African or Middle Eastern markets, SEO, paid campaigns, marketing automation, or tools such as LinkedIn Sales Navigator is an advantage.
How success will be measured
Your primary measure of success will be qualified meetings and sales opportunities, supported by accurate prospect data and a consistent outreach process. Together, we will set monthly targets for target accounts researched, outreach activity, positive responses, meetings held, and opportunities accepted by the sales team.
How to apply
Send your CV and a short note describing a B2B lead generation campaign you ran, the audience you targeted, the channels you used, and the results you achieved.

Work arrangement
Hybrid