Senior Google Ads Specialist - Lead Generation (Remote - Pakistan | US Eastern Time)

About the role
People Morphy is supporting one of our clients with the search for a Senior Google Ads Specialist focused on lead generation. This is a senior, hands-on Google Ads role for someone who has personally owned accounts, managed meaningful budgets, diagnosed problems, and made decisions independently.
This is not an e-commerce role and not a generalist digital-marketing position.
What you'll do
Own Google Ads accounts end to end: structure, keywords, negatives, bids, budgets and lead quality.
Diagnose problems before making changes — checking recent changes, tracking and the market.
Build and debug conversion tracking in Google Tag Manager.
Monitor accounts for overspending, missing leads, disapproved ads and failed automations.
Conduct regular search-term reviews and manage negative keywords.
Prepare weekly client updates and support the account owner with client-call preparation.
Bring larger decisions with the problem, options, recommendation and supporting numbers.
We're looking for someone who:
Has strong, hands-on experience managing Google Ads for lead generation.
Has managed substantial spend on individual accounts.
Can demonstrate a real example of turning around an underperforming account.
Has personally built or debugged conversion tracking.
Can provide evidence of their work with confidential/client information removed.
Understands lead quality and the difference between a conversion and a genuinely valuable lead.
Has strong written English suitable for communication with US-based clients.
Has previous experience working US hours.
Has reliable internet and backup power.
Is comfortable taking ownership rather than waiting for instructions.
What you'll get
Market Competitive Salary.
Full-time independent contractor arrangement.
Your own accounts and meaningful day-to-day autonomy.
Direct access to the business owner.
Training based on real account incidents and structured assessments.
Feedback during the first two weeks.
Opportunity to take on a growing book of accounts as you demonstrate capability.
Working hours
9:00 AM–6:00 PM US Eastern, Monday–Friday. Monday to Friday.
This is a US-hours/night-shift role for someone based in Pakistan.
Before you apply
Please make sure you have genuinely managed Google Ads accounts for lead generation.
We are particularly interested in hearing about:
1. One account you turned around:
What was the situation, what did you change, and what happened to the numbers?
2. One account that went badly because of a decision you made:
What happened, and what do you do differently now?
Please provide specific answers rather than generic statements.
Apply
👉 https://forms.gle/2uFR8b117tYpusYm9
Please complete all required screening questions. Only candidates whose experience matches the requirements will be contacted.

Work arrangement
Yes