Associate Manager, Paid Search

As an Associate Manager of Paid Search at Chacka Marketing, you will be responsible for the day-to-day execution and optimization of campaigns within your primary media channel (e.g., Google Search, Meta, TikTok, Reddit, or Programmatic DSPs). You’ll ensure campaigns are built accurately, run efficiently, and continuously improve against performance goals.
In addition to owning one channel, you’ll provide secondary support in another, helping to foster cross-channel knowledge and reduce operational silos. You’ll work closely with Media Managers and Analytics to surface insights, make data-backed recommendations, and contribute to client success.
Key Responsibilities
Campaign Execution & Optimization
Build and launch campaigns within your primary channel, ensuring accuracy and adherence to best practices.
Conduct regular optimizations (bids, budgets, creative, audiences) to drive performance improvements.
Monitor pacing, delivery, and KPI alignment on a daily/weekly basis.
Channel Expertise & Innovation
Stay current with platform updates, trends, and policy changes across your primary channel.
Maintain relevant certifications (e.g., Google Ads, Meta Blueprint, TikTok Academy).
Share new features, beta opportunities, and platform insights with internal teams.
Cross-Channel Collaboration
Serve as secondary support on another media channel to ensure integrated team coverage and reduce silos.
Collaborate with other specialists to cross-train and share learnings across platforms.
Insights & Communication
Analyze campaign performance and contribute insights to reports and internal discussions.
Provide tactical recommendations to Media Managers and Account Leads for client strategy.
Qualifications:
1–3 years of hands-on experience managing paid media campaigns in at least one of the following: Search, Social, Programmatic, or emerging platforms (e.g., TikTok, Reddit).
Strong understanding of digital advertising fundamentals, performance metrics, and optimization levers.
Ability to navigate and troubleshoot within ad platforms and reporting tools.
Detail-oriented, analytical, and proactive in identifying opportunities for improvement.
Eagerness to learn and support cross-channel collaboration.
*This is primarily a paid search associate manager role, so experience in Google Ads is a must
Salary range for this role is $60,000 - $75,000 based on experience.

Work arrangement
Yes