Chief Marketing Officer

Company Description SKHDY CLOTHING PVT. LTD. is a fashion apparel company specializing in clothing for women in India, including ethnic wear, western wear, office wear, active wear, and loungewear. The company focuses on designing and manufacturing contemporary and culturally relevant styles that suit diverse occasions and lifestyles. With a broad product range, SKHDY CLOTHING aims to provide high-quality, comfortable, and stylish options for modern women. Team members collaborate closely across design, production, and marketing to bring trend-responsive collections to market efficiently.
Role Description The Chief Marketing Officer (CMO) will lead the overall marketing strategy and brand positioning of SKHDY CLOTHING PVT. LTD., ensuring strong visibility and growth across the Indian women’s apparel market. This full-time, on-site role based in Gurugram involves overseeing market planning, brand campaigns, digital and offline marketing, and customer engagement initiatives. The CMO will direct market research, analyze consumer insights and competitors, and align marketing efforts with business objectives and sales targets. Day-to-day responsibilities include managing the marketing team, collaborating with sales, design, and production teams, building strategic partnerships, and overseeing public relations and communication. The CMO will also monitor performance metrics, manage budgets, and continuously refine marketing strategies to drive brand awareness, customer acquisition, and retention.
Qualifications
Candidates should possess strong Market Planning and Marketing Management skills to design and execute comprehensive marketing strategies.
Candidates should possess Market Research skills to analyze consumer behavior, trends, and competition in the women’s apparel segment.
Candidates should possess Public Relations skills to manage brand reputation, media relations, and external communications.
Candidates should possess Sales and commercial acumen to align marketing activities with revenue goals and channel performance.
Proven leadership experience in senior marketing roles, preferably in fashion, retail, or consumer brands.
Experience with digital marketing, brand building, and omnichannel strategies (e-commerce, social media, and offline retail).
Strong analytical, decision-making, and project management abilities, with proficiency in marketing and analytics tools.
Excellent communication, negotiation, and stakeholder management skills.
Relevant bachelor’s or master’s degree in Marketing, Business Administration, or related field.

Work arrangement
No