Marketing Operations Manager

At TTEC Digital, we coach clients to ensure their employees feel valued, and fully supported, because an amazing customer experience is an employee first process. Our vision is the same, a place where employees know they can thrive.
We’re seeking a resourceful, detail‑driven Marketing Operations Manager to own and optimize our marketing technology ecosystem. You’ll orchestrate campaign execution across our stack — including Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, Make, and more, ensuring seamless integrations, precise tracking, and scalable processes. This role is the operational backbone of our integrated marketing campaigns, translating strategy into execution by managing systems, workflows, and data that drive pipeline and revenue.
This is a hybrid role, with 2 days per wekk onsite in the Bogotá office.
What You'll Be Doing:
MarTech Orchestration & Integration
Own and optimize the MarTech stack
Implement and integrate new best-in-class systems to drive greater marketing impact
Coordinate with internal and external partners to align campaign setup, tracking, and reporting
Campaign Enablement & Execution
Build email nurtures, landing pages, outbound sequences, paid ads, organic social (support)
Operationalize intent data into dynamic audience targeting, nurture workflows, and sales alerts
Manage lead lifecycle: scoring, routing, and notifications from marketing to sales via Marketo and Dynamics
Work with Demand Gen team to implement signal‑based workflows (e.g., engagement, intent spikes, CRM stage changes) that trigger automated actions in campaigns and sales follow‑ups
Data Governance & Automation
Maintain clean, synchronized data across CRM, marketing automation, and enrichment tools
Automate cross‑platform workflows
Inspect and update governance for UTMs, GTM, tagging, and event tracking to ensure consistent reporting
Analytics & Reporting
Build and maintain dashboards for Brand, Influence, and Conversion stage KPIs
Report on campaign performance, lead flow, pipeline creation, and revenue contribution
Surface actionable insights from deal and campaign analysis to improve future campaigns
What you’ll bring to us:
5–8 years in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments.
Hands‑on experience with marketing automation, CRM, data analytics, and workflow tools
Experience with digital campaign management and end to end attribution
Proven track record managing analytics across websites, digital campaigns, and CRM platforms
Proficiency with web analytics platforms (e.g., GA4, or privacy-compliant alternatives).
Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar).
Familiarity with data integration tools, tag management systems, and attribution modeling
Strong understanding of data governance, lead lifecycle management, and pipeline analytics.
Excellent communication skills for cross‑functional collaboration.
Preferred Qualifications
Expert level skills in:
Marketing Automation: Marketo
CRM: Microsoft Dynamics 365
Workflows: Make
Data & Intent: Apollo, Zoominfo
Creative/Website: Webflow, Adobe Creative Cloud
Analytics: Looker, PowerBI, Google Analytics, Google Tag Manager
AI: Copilot, Cowork
Experience operationalizing intent and signal-based workflows into automated audience targeting and sales acceleration.
Familiarity with AI-assisted marketing.
Experience coordinating integrated campaigns with external agency partners.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Work arrangement
Yes