Influencer Marketing Coordinator

Company Description UrbanFluence Media is a digital marketing agency focused on elevating brand presence through strategic influencer collaborations. The team specializes in designing data-informed influencer marketing campaigns powered by a diverse network of creators and an in-house media production unit. UrbanFluence crafts impactful advertisements and organic content that align with each client’s brand voice and growth objectives. The agency is dedicated to helping brands connect authentically with their target audiences and drive measurable results.
Role Description The Influencer Marketing Coordinator is a full-time, on-site role based in Mumbai, responsible for supporting end-to-end influencer campaign execution. This position includes identifying and vetting relevant creators, managing outreach and communication, and coordinating contracts, timelines, and deliverables. The coordinator will assist in briefing influencers, tracking content production with the internal media team, and ensuring all assets align with campaign goals and brand guidelines. Daily activities also involve monitoring campaign performance, compiling reports, and providing insights to optimize future initiatives. The role requires close collaboration with account managers, production teams, and influencers to maintain smooth, timely, and high-quality campaign delivery.
Qualifications
Experience with influencer marketing workflows, including creator discovery, outreach, negotiation, and relationship management.
Skills in campaign coordination and project management, with the ability to handle multiple campaigns, deadlines, and stakeholders.
Basic understanding of social media platforms (e.g., Instagram, YouTube, TikTok) and content formats, with a keen eye for brand-fit creators.
Analytical skills to track campaign metrics, prepare performance reports, and derive actionable insights.
Strong written and verbal communication skills, with the ability to create clear briefs and professional correspondence.
Comfort working on-site in Mumbai and collaborating closely with cross-functional teams and external partners.
Proficiency in common office and collaboration tools (e.g., spreadsheets, presentation software, project management platforms).
Prior experience in digital marketing, influencer marketing, or agency environments is preferred but not mandatory.
Bachelor’s degree in Marketing, Communications, Media, or a related field is beneficial.
Demonstrated organizational skills, attention to detail, and a proactive approach to problem-solving.

Work arrangement
No