Growth Marketer

Civic Shout is a purpose-built ad platform whose mission is to help progressively aligned causes, publishers, and brands grow and do more good.
At our core, we’re an email-based media company with one of the most engaged progressive audiences in the U.S. We help many of the biggest progressive causes in the US like Greenpeace, Human Rights Campaign, and Amnesty Intl. grow their opt-in email lists and drive traffic without all the uncertainty that comes with Meta or Google ads.
And it’s working: 8 out of 10 partners are repeat buyers, and many will buy all the leads and traffic we can provide.
Where we’re at
In less than five years, we’ve become the leading fixed-cost platform for progressive nonprofits and causes, largely through word of mouth and industry newsletter sponsorships.
We have proven products, strong customer results, and a growing library of case studies, testimonials, and B2B content.
Where we’re going
We want to grow further in our core nonprofit market while expanding into publishers and socially responsible brands.
We’re building a more deliberate outbound GTM system to identify high-value prospects, then reinforce that outreach with paid media. You’ll work closely with leadership and sales to turn that strategy into campaigns that ship, perform, and improve over time.
What you’ll do
The role has two main areas of responsibility. B2B growth marketing is the primary focus.
Grow Civic Shout’s B2B business
Run retargeting and paid-media air cover across Meta and LinkedIn for targeted and existing partners
Build and refresh creative for high-value prospects
Manage the marketing calendar
Turn case studies, Civic Shout Newsletter posts and newsworthy moments into marketing assets
Test messaging, offers, creative, and landing pages
Coordinate closely with outbound and sales
Watch performance and tell us what is and isn’t resonating and why
Grow our activist audience
Own our petition-based acquisition campaigns on Meta (i.e. help us acquire subscribers for our own newsletter network)
Launch our best performing petitions as ads and optimize audiences and creative
Keep acquisition costs low while reaching new activists who aren’t yet in our network
Monitor performance and scale what works
Own the numbers
We’ll care most about:
B2B campaign performance (revenue from new and existing partners)
Activist campaign performance (CPL and new-to-list percentage)
You’re a fit if:
You have strong B2B growth marketing experience
You are very strong with Meta Ads and understand audiences, retargeting, creative testing, conversion tracking, and optimization
You stay current with what’s happening in the world of Meta ads
You understand what makes paid creative work and can develop strong ad concepts
You have strong instincts for messaging, offers, and persuasive short-form copy
You know how to turn customer proof, content, and raw ideas into campaigns
You’re analytical and comfortable using performance data to decide what to change, stop, or scale
You move quickly and are comfortable owning execution
You’re passionate about helping progressive causes do good
Role details
This is a freelance 1099 contract position
10-15 hours per week with the potential to expand
Fully remote
Compensation: $100 an hour
Opportunity to grow into a full-time role with benefits as we scale
How to apply
Please complete and submit this form to apply: https://docs.google.com/forms/d/e/1FAIpQLSeodKdnH1qhA3TcyDaY2YRqplQo68cfBqJz3Mea6c1KUTIfrQ/viewform

Work arrangement
Yes