Marketing Strategy Associate

Drive customer engagement and portfolio growth by executing innovative, customer-focused marketing campaigns.
Join a team where your marketing expertise and creativity help shape impactful customer journeys and drive business results. You will collaborate with talented professionals, develop your skills, and make a difference for millions of customers.
As a Marketing Strategy Associate in the Lending & Small Business Customer Marketing team, you execute end-to-end marketing campaigns that deepen customer relationships and support portfolio growth. You orchestrate offers, journeys, and contacts across digital channels, ensuring campaigns are delivered flawlessly and optimized for performance.
Job responsibilities
Execute customer-centric marketing campaigns across multiple digital channels
Develop and implement segmentation, targeting, and channel planning strategies
Manage creative development, inputs, and approvals with cross-functional partners
Ensure all campaign deliverables meet compliance and quality standards
Oversee campaign QA, controls, documentation, and audit-ready tracking
Monitor campaign performance and identify actionable optimization opportunities
Prepare business updates, campaign recaps, and recommendations for stakeholders
Translate performance insights into clear, actionable recommendations
Collaborate with analytics, creative, and channel teams to drive improvements
Support the translation of marketing strategy into multi-channel customer journeys
Work both independently and collaboratively in a fast-paced environment
Required qualifications, capabilities, and skills
Bachelor’s degree in Marketing, Business, or a related field
One year of professional experience in marketing or analytics
Strong project management, organizational, and communication skills
Ability to manage timelines and deliverables proactively
Experience working both independently and as part of a team
Preferred qualifications, capabilities, and skills
Experience in campaign execution, segmentation, and targeting
Ability to translate complex ideas into clear action plans
Proficiency in leveraging qualitative and quantitative analytics
Experience collaborating cross-functionally to solve problems and drive outcomes
Familiarity with marketing controls, compliance, and performance reporting
Strong attention to detail and commitment to quality
Experience preparing presentations and business updates for stakeholders
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this position.