Associate Director, Integrated Marketing & Media

Associate Director, Integrated Marketing & Media
Position Overview:
The Associate Director is a senior strategic leader responsible for developing integrated marketing strategies that connect brand, demand generation, content, customer experience, analytics, AI, and activation into cohesive programs that drive measurable business outcomes.
This is not a channel-specific role.
You'll help clients solve business problems, identify growth opportunities, and create marketing strategies that influence every stage of the buyer journey. Working closely with strategy, creative, content, analytics, client services, and activation teams, you'll ensure every recommendation begins with client objectives, not marketing tactics.
The ideal candidate understands that great B2B marketing isn't about managing channels. It's about creating connected experiences that build brands, generate pipeline, and deliver measurable growth.
What You'll Do:
Lead Integrated Marketing Strategy:
Develop strategic marketing programs that align brand strategy, demand generation, content, account-based marketing (ABM), digital activation, analytics, and customer experience around client business objectives.
Serve as a Trusted Client Advisor:
Build relationships with senior marketing leaders by connecting marketing strategy to business growth. Help clients navigate complex challenges, identify opportunities, and make smarter marketing investments.
Connect Brand and Demand:
Create programs that balance long-term brand building with measurable demand generation, ensuring marketing investments support both immediate performance and sustainable growth.
Understand Modern B2B Buying:
Develop audience segmentation, buyer journey frameworks, and go-to-market plans that reflect how today's buying committees research, evaluate, and purchase solutions.
Lead Cross-Functional Teams:
Partner with strategists, creatives, content specialists, media planners, analysts, SEO specialists, CRM teams, and client leaders to ensure integrated execution across every touchpoint.
Champion Innovation:
Stay ahead of emerging trends across AI, predictive marketing, customer intelligence, analytics, content, and digital engagement. Introduce new thinking that creates competitive advantage for both clients and Park & Battery.
Grow People:
Mentor and coach team members while creating a culture of curiosity, collaboration, accountability, and continuous learning.
What You'll Bring:
7+ years of experience leading integrated marketing programs (with an emphasis on B2B) within an agency or enterprise marketing organization.
Strong understanding of brand strategy, demand generation, ABM, content strategy, digital marketing, analytics, customer journeys, lead nurturing and integrated campaign planning.
Experience partnering directly with senior marketing leaders and presenting strategic recommendations to executive audiences.
Proven ability to connect marketing initiatives to business outcomes including pipeline, customer acquisition, revenue, and brand growth.
Excellent communication, presentation, and storytelling skills.
Experience leading cross-functional teams and mentoring high-performing marketing professionals.
Curiosity about emerging technologies, AI, predictive marketing, and how they are reshaping modern marketing.
Experience with marketing technology platforms, CRM systems, analytics tools, and performance measurement.
What Success Looks Like:
Success in this role isn't measured by media efficiency or campaign delivery alone.
It's measured by your ability to:
Help clients solve meaningful business problems.
Create integrated strategies that connect brand and demand.
Build trusted relationships with executive stakeholders.
Elevate strategic thinking across client teams.
Inspire cross-functional collaboration.
Deliver measurable business impact.
About Park & Battery:
Named Ad Age 2025 B2B Agency of the Year, ADWEEK's 2024 B2B Agency of the Year, ANA B2B Agency of the Year three years running, and shortlisted at the 2025 Cannes Lions Creative Festival, Park & Battery is a global marketing and creative agency that creates brands of consequence.
Park & Battery is a full-service marketing agency helping ambitious brands predict what's next and create marketing that drives measurable business growth. We believe the future belongs to marketers who combine strategy, creativity, analytics, AI, and human insight to make better decisions. Our teams partner with some of the world's leading enterprise brands to solve complex business challenges through integrated marketing programs that build brands, generate demand, and accelerate revenue. We're looking for people who are naturally curious, strategically minded, collaborative, and excited about helping shape the future of marketing.
We are an equal opportunity employer, welcoming applicants of all races, genders, ages, identities, orientations, beliefs, abilities and experience levels. We take care of one another, and we don’t tolerate harassment, discrimination or disrespect. Talent and experience are great. Kind, committed people are better.

Work arrangement
Yes