Content & Social Media Manager

Role Overview
The Content & Social Media Manager owns the voice, storytelling, and day-to-day content engine across our portfolio of event brands.
This role combines content marketing, email marketing, social media, executive thought leadership, PR support, and event storytelling. The goal is not simply to publish more content. It is to create content that builds authority, grows our audiences, strengthens our communities, and ultimately drives registrations and sponsorship interest.
Key Responsibilities
Own content calendars across email, social media, website, blog, PR, and other organic channels
Write, build, and manage email campaigns for attendee acquisition, sponsorship, speakers, programming, and event communications
Manage social media channels, including LinkedIn, Instagram, and other relevant platforms
Develop executive thought leadership content for company leaders and event executives
Write marketing copy for websites, landing pages, advertisements, event agendas, campaigns, and promotional materials
Create and publish speaker, sponsor, agenda, registration, and event announcement campaigns
Develop blogs, articles, press releases, case studies, interviews, and long-form content
Coordinate podcast production, guest communications, promotional content, and distribution
Engage with audiences and industry communities across social platforms
Identify opportunities to turn speakers, sponsors, attendees, industry news, and event programming into compelling content
Collaborate with graphic designers and video resources to develop creative assets
Manage live and real-time social coverage during conferences and events
Repurpose event footage, interviews, panels, photos, and insights into ongoing content
Maintain consistent brand voice while understanding the unique audience and positioning of each event
Track email and organic social performance and provide regular reporting and recommendations
Test messaging, formats, hooks, subject lines, and CTAs to continuously improve performance
Ideal Candidate
3+ years of content marketing, social media, communications, or digital marketing experience
Exceptional writer who can adapt voice and messaging across multiple brands and audiences
Strong understanding of LinkedIn, Instagram, email marketing, and organic content strategy
Strong proficiency in Canva, with the ability to independently create, edit, resize, and adapt high-quality social media graphics, carousels, event promotions, and other day-to-day content assets
Strong visual eye and understanding of brand consistency, typography, layout, and social-first creative
Comfortable interviewing executives, speakers, sponsors, and industry leaders to extract compelling stories
Able to balance strategic thinking with high-volume execution
Strong understanding of audience growth, engagement, conversion, and content performance
Experience with email marketing platforms, CMS tools, social scheduling platforms, and analytics
Event, conference, B2B, healthcare, real estate, or professional-services marketing experience is a plus

Success Looks Like
Our brands consistently have something valuable to say. Email and social channels become meaningful acquisition and engagement engines. Executives develop stronger voices in their industries. Speakers and sponsors receive strong promotional support, and every event generates months of valuable content rather than disappearing when the conference ends.

Work arrangement
Yes