Beverage Sales Specialist

About the Company
Countermeasures is a dynamic sales organization headquartered in Franklin, TN that partners with breweries, distilleries, and beverage suppliers to deliver long-term success strategies. Our services include Sales Representatives, Key Account Management, Expansion, and Retail Marketing services.
About the Role
The Beverage Sales Specialist is a full-time, outside sales role based in San Francisco, CA. This role will focus on driving sales, building relationships with wholesale partners, retail accounts, and consumers to ensure brand growth and visibility. The Beverage Sales Specialist will be responsible for developing and implementing sales strategies, conducting tastings, and achieving sales targets for four supplier partners.
Key Responsibilities
Actively selling and promoting a variety of suppliers to retail accounts, restaurants, and on-premise venues
Visiting 40 accounts per week
Utilizing CRM to track and monitor sales as well as report on achievements
Planning and executing in-store tastings, promotional events and trade shows to increase brand awareness
Conducting staff trainings at accounts to ensure thorough product knowledge and proper brand representation
Submitting supplier recaps every Monday morning
Meeting or exceeding monthly KPIs and sales goals
Qualifications
3-5 years of beverage sales experience
Experience in B2B sales and lead generation
Ability to create and deliver effective sales proposals
Experience with on and off-premise beverage sales
Sales experience working for both supplier and distribution company
Excellent time management and organizational skills
Strong interpersonal and communication skills
Experience with CRM software
Expert knowledge of the greater San Francisco market
Salary Range: $70,000 -$90,000 annually. Actual compensation will depend on qualifications, experience, and other job-related factors permitted by law.

Work arrangement
Yes