Product Marketing Manager

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers—and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
The Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated go-to-market (GTM) strategies that drive demand in assigned markets. This role works in partnership with cross functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets.
Essential Duties & Responsibilities:
Provides support to the cross-functional teams with the goal of successful GTM outcomes
Researches, analyzes, and documents findings
May coach and review the work of other team members
Designs, delivers, and executes marketing and communication strategies
Analyzes and assesses performance of marketing strategies and recommends improvements
Models new product plans and routes to market, while accounting for required resources and payback periods
Establishes relationships with executive leaders to present product functionalities
Drives the end-to-end planning processes and core priority settings
Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
Drives evolution of the business through simplification and transformation activities
Develops and manages the positioning and messaging for product expansion strategies in new markets
Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
Communicates the value proposition of products and develops tools to support the selling process
Monitors internal processes for efficiency and validity pre- and post-GTM
Manages market person mapping and marketing intelligence
Assists marketing programs that drive demand for products within their assigned markets
Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace
Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape
Interfaces with all partner-centric listening posts to gather input and communicate product strategies
Assists with training material messaging and educational content
Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
Knowledge, Skills, and/or Abilities Required:
Ability to manage projects and processes independently with limited supervision
Advanced knowledge of applicable work area
Ability to situationally adapt and understand new technology/processes as per business and partner requirements
Knowledge of the Technology Solution Provider Market and its submarkets
Ability to do unified product demonstrations, delivering presentations to customers and prospects
Strong communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technology
Strong problem structuring, identification, and resolution skills
Ability to translate ideas into clear, high impact communications (e.g., emails, papers)
Ability to work in a rapid pace environment with multiple and shifting priorities, while maintaining good judgment
Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teams
Strong business awareness and acumen
Educational/Vocational/Previous Experience Recommendations:
Bachelor’s degree in related field or equivalent business experience
4+ years of relevant experience
Preferred: MBA or related master’s degree
Preferred: Product Marketing certification(s)
Working Conditions:
Onsite/Hybrid/Remote depending on location
20-40% travel may be required (regional and international)
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.

Work arrangement
Yes