Head – Product Strategy, Growth & Marketing, HQC

Job Title
Head – Product Strategy, Growth & Marketing
Function
Commercial
Reports To
Chief Commercial Officer
Location
Mumbai, India
Travel Required
25% þ 50% ☐ 75% ☐
About DHL Blue Dart Express India:
Blue Dart Express Limited, a listed company, is a leader in courier, integrated air express package distribution, and eCommerce in South Asia, offering a wide range of logistics solutions. Founded in 1983, it is recognised for reliable, time-bound, and secure delivery services across 55,000+ locations in India as well as internationally. Its competencies span across evaluation and contracting, planning and transition, delivery and execution, and specific service capabilities. We pride ourselves on innovation, digitalization, service excellence, and creating long-term partnerships with our clients, enabling businesses to thrive in the fast-paced logistics environment and ever-evolving supply-chains. It wholly-owns India’s only scheduled air cargo airline, Blue Dart Aviation Limited, since May 1994, and the Concorde Air Logistics Limited, a transport, storage, and communications business, since May 2004.
Blue Dart Express Limited is a part of the DHL Group's DHL eCommerce division, leveraging this global logistics leader’s network across 220 countries and territories to provide comprehensive express and logistics solutions to our clients. Our robust network and unmatched infrastructure have positioned the Blue Dart brand as a key India-grown logistics player with an unmatched and phenomenal global outreach rooted in the DHL brand of its majority shareholder.
We are proud to be consistently ranked among India’s Top 100 Great Places to Work, combining it with DHL Group’s Top Employer certification. Being an Employer of Choice is not just a goal; it’s a fundamental part of who we are, committed to creating a workplace where people are valued, empowered, and wear the sobriquet “Blue Darter” with honour.
If you are looking to join a purpose-led, people-first, company that shapes India’s supply-chains with integrity and safety, Blue Dart is where you belong. Blue Dart offers competitive compensation and comprehensive benefits, access to cross-functional, succession planning and global career paths, and strong culture of recognition.
Position Overview:
The Head – Product Strategy, Growth & Marketing will lead Blue Dart’s integrated Product Strategy, Marketing & Communications, Digital/Performance Marketing and Inside Sales agenda, bringing these capabilities together under a single commercial leadership mandate.
The role will be accountable for identifying and building new growth opportunities, developing differentiated products and customer propositions, strengthening Blue Dart’s brand and market positioning, accelerating digital demand generation and driving effective go-to-market execution.
The incumbent will combine business strategy, product innovation, customer and market insights, digital growth, brand building and commercial execution to create sustainable revenue growth and strengthen Blue Dart’s competitive position.
The role will work closely with Sales, Operations, Customer Service, Technology, Finance and regional/global DHL teams to translate market opportunities into scalable products, customer propositions and measurable commercial outcomes.
Job Purpose:
To drive Blue Dart’s next phase of profitable growth by integrating Product Strategy, Growth, Marketing, Digital Demand Generation and Inside Sales into a cohesive commercial agenda.
The role will build differentiated products and services, strengthen market positioning, accelerate customer acquisition, improve commercial effectiveness and create future-ready growth platforms aligned with evolving customer and market needs.
Key Roles & Responsibilities:
Strategic Growth & Commercial Strategy
Define and execute the long-term Product Strategy, Growth and Marketing agenda aligned with Blue Dart’s business priorities.
Identify new growth opportunities, customer segments, service opportunities and emerging business models.
Translate customer, market and competitor insights into actionable commercial priorities.
Build strategic business cases for new products, propositions and growth investments.
Partner with the CCO and Commercial leadership team on strategic initiatives aimed at accelerating revenue, profitability and market share.
Monitor emerging trends across logistics, eCommerce, digital commerce and adjacent sectors to identify future growth opportunities.
Product Strategy & Innovation
Lead the development and enhancement of existing and new products, ensuring market relevance, scalability and profitability.
Identify customer pain points and develop differentiated logistics solutions across B2B, B2C, SME, eCommerce and emerging customer segments.
Drive innovation across areas such as time-definite solutions, same-day services, specialized logistics, first/last-mile solutions and digital offerings.
Establish disciplined product lifecycle management covering concept development, business case, pilot, launch, scale and performance review.
Partner with Sales, Operations, Technology and Customer Service to launch, test and scale new products successfully.
Ensure product propositions balance customer relevance, operational feasibility and sustainable economics.
Growth, Go-to-Market & Revenue Acceleration
Develop integrated go-to-market strategies for products, customer segments and market opportunities.
Partner with Sales to translate product propositions into compelling customer solutions and revenue opportunities.
Drive demand generation and lead-generation programs across digital and traditional channels.
Lead the Inside Sales / Digital Sales agenda to create scalable channels for customer acquisition and conversion.
Establish funnel governance from lead generation through conversion and track measurable revenue contribution.
Drive sales enablement through customer propositions, campaigns, competitive intelligence and product narratives.
Identify opportunities to improve conversion, customer acquisition and revenue productivity through data-led interventions.
Brand Management, Marketing & Communications
Own Blue Dart’s brand strategy and ensure consistent positioning across customer segments and channels.
Develop integrated marketing programs that strengthen brand leadership, customer engagement and business growth.
Lead Marketing Communications, PR, digital content, campaigns, events, partnerships and thought leadership initiatives.
Ensure consistency of brand positioning across all customer touchpoints and communication platforms.
Strengthen Blue Dart’s positioning across B2B, B2C, SME, eCommerce and emerging growth segments.
Ensure marketing investments are linked to measurable business outcomes and customer impact.
Digital & Performance Marketing
Build and execute a digital-first customer acquisition and engagement strategy.
Lead performance marketing, SEO/SEM, CRM, lifecycle campaigns and digital customer journeys.
Use analytics, AI and customer intelligence to improve targeting, personalization, conversion and marketing ROI.
Develop integrated digital campaigns connecting product propositions, performance marketing and Inside Sales.
Drive continuous experimentation and optimization across digital acquisition and conversion funnels.
Establish clear metrics for cost of acquisition, qualified lead generation, conversion and digitally originated revenue.
Customer & Market Intelligence
Establish structured customer, competitor and market intelligence capabilities.
Monitor industry trends, changing customer needs, competitive moves and emerging opportunities.
Translate customer and market insights into product propositions, positioning and commercial priorities.
Conduct customer research, feedback analysis and pilot programs to continuously refine products and services.
Benchmark Blue Dart’s customer propositions, service offerings and commercial capabilities against relevant market players.
Identify opportunities to improve customer experience and strengthen differentiation.
Commercial Economics, Pricing & Profitability
Partner with Pricing, Finance and Sales to ensure products and growth initiatives deliver sustainable commercial economics.
Develop business and commercial models for new propositions and services.
Assess customer willingness-to-pay, competitor positioning, cost-to-serve and profitability when developing propositions.
Monitor revenue, margin and return on investment from major products and growth initiatives.
Recommend portfolio and proposition interventions to improve profitability and sustainable growth.
Provide strategic inputs into pricing architecture while partnering with the dedicated Pricing function for execution and governance.

Work arrangement
No