Consumer Brand & Marketing Leaders: We Want to Connect

Achieve Life Sciences is preparing for the U.S. launch of cytisinicline, a new treatment for nicotine dependence, and we’re building the consumer brand and marketing capabilities to support that launch.
We’re interested in connecting with experienced consumer marketers who have built brands, developed compelling consumer messaging, and brought products to market in regulated healthcare environments.
We’d love to connect with people who have experience with:
Brand Strategy & Positioning
Translating brand strategy, positioning, and brand personality into compelling messaging, creative direction, and campaign execution
Developing and stewarding brand platforms, brand pillars, messaging frameworks, and other foundational brand materials
Building cohesive brand identities, including visual systems, voice and tone, and brand guidelines
Turning research, competitive insights, and consumer segmentation into actionable creative and marketing strategies
Consumer Marketing & Launch
Developing and executing omnichannel consumer marketing across paid, owned, and earned channels
Building consumer campaigns from strategic brief through creative development and execution
Supporting pre-launch brand development and preparing consumer marketing programs for launch
Developing DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies
Working with agencies, creative partners, freelancers, and research firms to bring campaigns to life
Consumer Storytelling & Content
Strong copywriting and storytelling skills, with the ability to create compelling, on-brand messaging across digital, social, web, advertising, and long-form content
Translating complex clinical or scientific information into consumer-friendly messaging that is accurate, differentiated, and engaging
Providing thoughtful creative direction and feedback across visual and verbal creative
Building and managing consumer content strategies and editorial calendars
Patient Experience & Digital
Developing omnichannel patient experiences that connect consumers from initial brand awareness through treatment access and adherence
Designing consumer journeys and digital experiences that are cohesive, intuitive, and conversion-oriented
Experience with telehealth, digital health, patient platforms, or other consumer-facing healthcare technologies is a plus
Regulated Healthcare Marketing
Experience developing consumer brands and campaigns in pharmaceutical, biotech, consumer health, or a similarly regulated environment
Deep familiarity with FDA promotional requirements and MLR/PRC review processes
Experience managing claims, approved messaging, brand standards, and regulatory content across internal teams and external partners
Experience maintaining brand consistency across HCP and consumer audiences
We’re especially interested in people with firsthand consumer launch experience, including those who have helped build a brand before or around FDA approval.
Experience in areas involving stigma, behavioral health, addiction, or complex consumer segmentation is also of interest.
If your background includes building consumer brands in healthcare and you enjoy the combination of strategy, storytelling, creative execution, and hands-on launch work, we’d love to connect and learn more about your experience.

Work arrangement
Yes