VP of Customer Growth

Company Description FawryFMCG is a technology-driven platform that helps FMCG and consumer goods companies boost sales efficiency, reduce operational costs, and optimize cash management cycles. In partnership with Fawry, a market leader in the fintech industry, and BI Technologies, FawryFMCG serves over 250,000 merchants and more than 100 prominent brands. The platform focuses on digitalizing supply and demand operations, creating a seamless, data-driven ecosystem for retailers, sales representatives, and FMCG companies. Its solutions prioritize a fully digital and cashless environment, enabling scalable growth and improved customer experiences. Team members join a fast-growing business at the intersection of fintech, retail, and FMCG innovation.
Role Description The VP of Customer Growth is a full-time, remote leadership role responsible for driving expansion, retention, and overall value across FawryFMCG’s customer base. This role oversees customer acquisition strategies, lifecycle management, and upsell/cross-sell programs for merchants and FMCG partners, ensuring measurable growth in revenue and engagement. Day-to-day responsibilities include setting customer growth targets, designing and executing sales and marketing initiatives, and collaborating with product, operations, and data teams to refine value propositions. The VP leads and mentors cross-functional teams, analyzes performance metrics, and implements strategic plans to improve conversion, activation, and long-term loyalty. The role also involves representing customer needs within the organization, championing continuous improvement, and ensuring that growth efforts align with FawryFMCG’s digital ecosystem vision.
Qualifications
Strong Sales and Business Development skills, including experience designing and executing growth strategies in B2B or platform-based environments.
Proven Team Leadership capabilities, with a track record of building, mentoring, and managing high-performing, cross-functional growth or commercial teams.
Expertise in Strategic Planning, with the ability to translate market insights and data into clear, actionable customer growth roadmaps.
Solid Marketing experience, particularly in performance marketing, customer lifecycle campaigns, and positioning of digital platforms or SaaS solutions.
Extensive experience in customer growth, customer success, or revenue-focused leadership roles, ideally within fintech, FMCG, or digital marketplaces.
Strong analytical and data-driven decision-making skills, including familiarity with growth metrics, dashboards, and experimentation frameworks.
Excellent communication, stakeholder management, and negotiation skills, with the ability to collaborate effectively across remote and multicultural teams.
Bachelor’s degree in Business, Marketing, Economics, or a related field; an advanced degree (e.g., MBA) is beneficial.
Experience working in remote or distributed environments and comfort leading global or regional teams

Work arrangement
Yes