Manager, Fragrance Marketing & Brand Strategy – Americas

Our Story
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
The Manager will serve as a key category marketing expert for the Americas Fragrance business, with deep knowledge across the brand, category, consumer, and competitive landscape. This role is responsible for both shaping and executing regional strategies that build brand desirability, recruit consumers, and accelerate growth across the Americas.
This role will report to the Americas Executive Director, Brand Marketing, Fragrance.
What You’ll Be Working On
Serve as a day-to-day lead for the Core Fragrance business, maintaining a holistic understanding of brand, consumer and commercial performance. Monitor launch performance and portfolio productivity, identifying opportunities to optimize existing franchises, accelerate high-potential innovations and address performance gaps.
Conduct in-depth market research to identify trends, consumer insights, and competitive insights, translating findings into actionable fuel for shaping brand propositions, messaging, and campaign toolkits. Leverage multiple sources, including Circana, Nielsen NIQ, and more.
Lead regional promotions & pricing strategy; conduct price & product deep dives to inform recommendations; lead coordination with cross-functional teams on price increase execution and calendarizing promotional offers, balancing promotional depth and breadth with brand strategy and P&L targets.
Champion the voice of the Americas consumer across Regional and Global teams, ensuring consumer insights inform product, communication and activation decisions. Serve as a key day-to-day partner to GPM and GCE, elevating category and commercial perspectives throughout product and campaign development.
Lead development of integrated Americas GTM strategy for Fragrance launches and brand moments, translating Global initiatives into locally relevant, consumer-centric plans. Develop clear campaign and launch plans that align Media, Social, Influencer/PR, Experiential, Retail Marketing, E-commerce and other partners around business objectives.
Drive excellence in execution, ensuring programs deliver against brand standards, strategic objectives, timelines and investment guidance.
Manage brand marketing budgets, timelines and agency partners, ensuring programs are delivered efficiently, on budget and consistent with brand standards. Ensure marketing allocations are aligned with Global guidance.