Director of Marketing

Company Description Park Avenue Capital is a leading Northwestern Mutual private wealth management firm specializing in comprehensive financial planning for high-net-worth families. The firm focuses on building long-term relationships, helping clients protect and grow their wealth through tailored strategies. Team members collaborate closely with advisors to deliver coordinated planning, investment, and risk management solutions. The environment is client-centered, professional, and growth-oriented, offering opportunities to contribute meaningfully to clients’ financial success.
Role Description The Director of Marketing (DoM) oversees, coordinates, and participates in the development of marketing strategies and deliverables for the organization. This individual is a member of the leadership team and works with the ELT to execute the firm vision. The role requires a deep understanding of what makes people tick, as well as a drive to deliver solutions that make a difference.
Core Responsibilities
Lead development of marketing strategy by working closely with clients, leadership team, ELT, and partners to create effective plans focused on clients and growing PAC.
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
Manage conception, development, and implementation of marketing plans and strategy, and client experience programs to drive client growth.
Analyzes target market information to identify and recommend effective marketing approaches.
Oversees all marketing mediums to deliver a consistent brand message and image.
Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new clients.
Firm Leadership and Development
Serves on the CX & Marketing committee and may participate in other committees as needed
Supports and helps execute the strategic initiatives of the firm.
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures.
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
Team Management & Development
Recruits, trains, develops, and retains talent.
Oversees the daily workflow of the department.
Provides constructive and timely performance evaluations.
Business Development
Contributes to the building of the PAC brand through active participation in marketing, professional, and charitable initiatives organized by the firm as well as having a strong community presence.
There are no direct business development requirements around private client acquisition, but it is always welcomed and rewarded.
Qualifications
Bachelor's degree in marketing.
5+ years in a marketing role that included long-range planning.
Successful track record in senior marketing role and campaign creation.
Experience in digital and print marketing, content marketing, and social media marketing.
Preferred
Master's degree in marketing
3+ years in the wealth management or investment management industry
Key Characteristics
Strong ability to cultivate, produce, and maintain relationships.
Approachable, respectful, and inclusive communication.
Ability to give and receive constructive feedback.
Ability to maintain confidentiality.
Excellent verbal and written communication skills.
Thorough understanding of market developments.
Thorough understanding of marketing strategies and practices.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Proficient with Microsoft Office Suite or related software.
Equal Opportunity Employer

Work arrangement
Yes