Digital Marketing Manager

Company Description. Qualitail is a Retail B2B Marketplace connecting FMCG brands with retail businesses through technology, product promotion, Sales, Repeat Orders and commerce. We are looking for a creative, tech-savvy and results-driven Digital Marketing & Brand Growth Leader to take charge of our digital marketing, advertising, content creation and brand awareness initiatives.
This is an opportunity for someone who can think creatively, execute independently and use modern digital tools and AI technologies to drive measurable marketing results.
Role Description:- Digital Marketing & Brand Growth Leader
Key Responsibilities
1. Social Media & Brand Management
* Create, set up and manage Qualitail’s official pages across LinkedIn, Instagram, Facebook, YouTube and other relevant p
latforms.
* Plan and publish regular updates covering company activities, business milestones, new product launches, brand partnerships and events.
* Maintain a consistent brand identity, content calendar and engaging digital presence.
2. Creative Content, Reels & Video Production
* Conceptualize, script, shoot and edit engaging reels, promotional videos, product videos and brand advertisements.
* Create graphics, ad creatives, captions, promotional campaigns and other digital content.
* Use AI-powered tools for video creation, editing, content development and creative production.
* Plan affordable, effective shoots by identifying suitable locations, production resources and creative approaches.
3. Digital Advertising & Performance Marketing
* Plan, execute and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads and other relevant advertising platforms.
* Identify the right platform, audience, campaign objective and budget for each marketing activity.
* Track campaign performance, generate reports and improve results through data-driven decisions.
* Develop cost-effective strategies to increase brand awareness, website traffic, customer engagement and business enquiries.
4. Website, SEO & Digital Growth
* Develop and update website content, landing pages, blogs and promotional material.
* Apply SEO best practices and use website analytics to improve online visibility.
* Explore new digital channels, marketing technologies and AI tools to improve efficiency and reach.
5. Brand Campaigns & Marketing Innovation
* Develop and execute marketing campaigns for Qualitail and the FMCG brands associated with the platform.
* Plan product promotions, brand awareness campaigns, digital launches and creative advertising initiatives.
* Identify new marketing opportunities and take ownership of innovative ideas from concept to execution.
* Build strategies to distribute and amplify video advertisements and other content across relevant digital platforms.
Who We’re Looking For
* Practical experience in digital marketing, social media management and online advertising.
* Strong skills in video editing, reels, creative production and AI-powered content creation.
* Hands-on knowledge of Meta Ads, Google Ads, SEO, analytics and relevant digital marketing tools.
* Ability to plan and execute marketing campaigns within affordable budgets.
* A creative mindset, excellent communication skills and the ability to work independently.
* A portfolio of previous projects, successful campaigns or measurable marketing achievements.
* Relevant professional courses, certifications or training in digital marketing, advertising, AI or creative technology will be an added advantage.
* Proficiency in English and Hindi, along with at least one Indian regional language, is preferred.
What We Offer
* Competitive Salary: Based on skills, experience and overall suitability.
* Performance-Based Benefits: Additional incentives for exceptional efforts, successful campaigns and outstanding project contributions.
* Creative Independence: The opportunity to bring fresh ideas and implement innovative marketing strategies.
* Growth Opportunity: A long-term role with the opportunity to take ownership of Qualitail’s digital marketing and brand growth.
Eligibility: Open to all genders and age groups. We value talent, creativity, practical skills and commitment over age or formal qualifications.</p>
Joining: Immediate joiners are preferred. Candidates interested in a long-term association are encouraged to apply.
How to Apply
Interested candidates are requested to share:
* Their updated resume.
* A portfolio of previous marketing projects, advertisements, videos or campaigns.
* Details of successful projects, including measurable results wherever available.
* Relevant certifications, professional courses and AI or digital marketing tools they have worked with.
Apply by sending your resume and portfolio through LinkedIn direct message.
Join Qualitail and help shape the future of digital retail marketing!
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Work arrangement
No