Live opening · Posted 3 days ago
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About the role
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About Prime Ledger
Prime Ledger is a boutique tokenization firm that turns traditional assets into compliant, tradeable digital securities. Through our proprietary framework, The Prime Path™, we guide asset managers, real estate operators, sports and entertainment rights holders, and hospitality brands from asset qualification through issuance, trading, and ongoing management. Tokenized real-world assets are among the fastest-growing areas in finance, and we're growing our team to lead it.
The Role
We're looking for a hands-on marketing professional to help drive growth at Prime Ledger. Reporting to the Head of Marketing, you'll turn strategy into action: running campaigns, producing content, managing channels, and bringing in qualified pipeline. You'll be a key member of a small, high-impact team, with plenty of room to take ownership and grow. We'll set the title (Manager or Director) based on your experience.
What You'll Do
Plan and run multi-channel campaigns across LinkedIn, X, email, webinars, and paid media to generate and nurture leads
Produce and manage content, including blog posts, thought leadership, case studies, newsletters, and sales materials, that explains RWA tokenization clearly to institutional audiences
Manage our social media presence and grow engagement with our target audiences
Coordinate event and conference participation, from logistics and booth materials to follow-up campaigns
Support co-marketing with ecosystem partners, including blockchains, custodians, broker-dealers, and industry associations
Work with sales on account-based campaigns, lead handoff, and enablement materials
Manage the marketing stack (CRM, email automation, analytics), and track and report on campaign performance and KPIs
Manage agencies, freelancers, and vendors as needed
Keep all communications consistent with brand guidelines and financial-services compliance standards
Bring ideas to shape marketing strategy and planning alongside the Head of Marketing
What You Bring
[4–7+] years of B2B marketing experience, ideally in fintech, capital markets, digital assets, or financial services
A track record of running campaigns that drove measurable pipeline and engagement
Working knowledge of blockchain, tokenization, or digital securities, and eagerness to go deeper
Strong writing skills and the ability to make complex topics clear and compelling
Hands-on experience with marketing automation/CRM tools (e.g., HubSpot, Salesforce), LinkedIn campaigns, and analytics
Well organized, able to manage several projects and deadlines at once
Comfort in a lean, fast-moving startup where you roll up your sleeves
Experience marketing in a regulated industry, or an existing network across Web3, TradFi, or real estate, is a plus
Why Join Us
Play a key role in growing a company at the intersection of traditional finance and blockchain
Work closely with marketing leadership, with real ownership and visibility
Work across a varied set of asset classes and clients
Remote/flexible work, equity, benefits
Prime Ledger is an equal opportunity employer. We welcome applicants of all backgrounds.
Work arrangement
Yes
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