Senior Product Marketing Manager

Description
Sprout Social is hiring a Senior Product Marketing Manager to serve as a strategic lead and key executor for our AI and emerging technology portfolio. Sitting at the intersection of Product, Marketing, Revenue, and Leadership, you will both define and directly execute the go-to-market (GTM) strategy for Sprout’s flagship AI agent, Trellis, and our broader AI platform.
In this role, you will operate with high autonomy—shaping long-term market narratives, building core deliverables, establishing enterprise-wide GTM frameworks, and driving hands-on cross-functional execution to cement Sprout’s market leadership in social intelligence.
What You’ll Do
Steer & Execute AI Market & GTM Strategy: Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio. Translate complex business objectives and emerging technology advancements into multi-year market strategies and actionable go-to-market plans that drive revenue expansion and category leadership.
Build & Architect Enterprise Playbooks & Systems: Elevate, standardize, and actively execute how Sprout launches products. Conceptualize, author, and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies that optimize performance across Product, Marketing, and Sales functions.
Develop Executive-Level Content & Storytelling: Drive C-suite and industry-level positioning by directly authoring messaging, decks, and market collateral. Translate complex AI/LLM architectures and data science models into clear, outcome-driven value propositions for senior enterprise decision-makers, industry analysts, and internal stakeholders.
Solve Complex Problems & Drive Execution: Analyze market shifts, competitive dynamics, and buyer behavior to identify high-impact growth opportunities. Hands-on roll up your sleeves to develop and execute targeted campaigns and tactical interventions to unblock stalled funnels and accelerate market adoption across customer segments.
Drive Cross-Functional Influence & Mentorship: Serve as a trusted advisor to Product and Revenue leadership. Provide strategic guidance and mentorship to team members, elevating the overall craft, rigor, and strategic impact of the product marketing organization.
What You’ll Bring
Deep AI & SaaS Acumen: Deep conceptual and practical understanding of AI, machine learning, and natural language processing applications in enterprise SaaS, enabling you to partner credibly with Product/Engineering leaders and influence roadmap decisions.
Strategic Vision paired with Tactical Execution: Proven ability to balance high-level strategic thinking with hands-on content creation and execution, looking beyond individual feature sets to connect product capabilities directly to corporate revenue goals and market expansion.
High Autonomy & End-to-End Execution: Proven track record of self-initiating assignments, navigating high ambiguity, and both determining strategic priorities and directly executing deliverables that drive business impact without requiring day-to-day oversight.
Cross-Departmental Leadership: Ability to command a room, navigate complex stakeholder dynamics, and unite diverse teams (Sales, Product, Executive Leadership, Brand) around a unified strategic direction.
Systemic Innovation: History of continuously improving entire systems, processes, or GTM models by applying industry best practices and innovative frameworks.
Minimum Qualifications
8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
Proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies.
Demonstrated experience working directly with AI, machine learning, or data-intensive software products.
Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership.
Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives.
Preferred Qualifications
Previous experience working in the software/SaaS industry
Previous experience working with AI products
How You’ll Drive Impact (First Year Timeline)
Within 3 Months
Conduct a comprehensive evaluation of Sprout’s current AI positioning, GTM enablement, and competitive landscape.
Establish strategic alignment with Product and Sales leadership on key business targets and positioning for Trellis and upcoming AI releases.
Begin identifying process bottlenecks in our product launch lifecycle.
Within 6 Months
Architect and rollout a reimagined, enterprise-wide GTM launch playbook for Sprout’s AI platform, improving cross-departmental coordination and launch velocity.
Establish differentiated positioning and high-level messaging frameworks that directly increase win rates in competitive enterprise deals.
Partner with Revenue leadership to optimize buyer enablement and cross-functional training strategies across the sales organization.
Within 12 Months
Serve as a recognized authority on AI market strategy across Sprout, shaping long-term category positioning and corporate growth vectors.
Measure and demonstrate significant business impact—including accelerated product adoption, elevated deal sizes, and improved GTM efficiency—resulting from your strategic frameworks.
Continuously elevate the team by introducing new methodologies, tools, and best practices that benefit the broader marketing organization.
Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
Our Benefits Program
We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:
Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.
Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.
Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills.
Our current hiring range for this role: $140,000.00 – $175,000.00 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.
We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long-term growth potential available as you progress in your role.
We have two geographic pay zones in the United States:
Zone 1 (New York, California, Washington): $154,000.00 - $231,000.00
Zone 2 (All other US states): $140,000.00 – $210,000.00
These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.
Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs)

Work arrangement
Yes