Digital Media Activation Manager

This is a contract opportunity through June 30, 2027 with possibilty of extension.**
JeffreyM Consulting is looking for an experienced Digital/Paid Media professional to join our Paid Media team supporting a major gaming brand. We're looking for a marketer who is passionate about paid social, search and digital strategy, campaign activation, audience targeting, and delivering measurable business results across digital channels.
The ideal candidate is highly experienced in paid media activation and understands how paid media fits into broader social and digital marketing strategies. This role will primarily focus on social media channels but will also support integrated digital and social campaigns, including exposure to programmatic and retail media platforms such as Amazon Ads, DV360, Walmart Connect, and other emerging digital ecosystems.
We are seeking a Digital/Paid Media Activation Manager who will be responsible for the day-to-day execution, optimization, reporting, and performance analysis of paid social media.
Responsibilities
Leverage deep knowledge of paid media best practices to identify optimal platforms, audience strategies, and ad placements that support campaign goals and KPIs
Execute, monitor, and optimize campaigns across social platforms including Meta, TikTok, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, X/Twitter, and emerging channels
Support integrated media efforts across paid social, SEM, digital, and programmatic ecosystems like DV360 as well as retail media networks such as Amazon Ads and Walmart Connect
Think "beyond the brief" to identify innovative tactics, testing opportunities, audience expansion strategies, and emerging platform capabilities
Actively monitor campaign pacing, performance, and delivery to identify optimization opportunities across bidding strategies, audiences, creative variants, and placements
Analyze campaign data and reporting to uncover insights, trends, and actionable recommendations across channels and audience segments
Collaborate closely with strategy, analytics, creative, and client stakeholders to ensure campaigns align with broader marketing objectives
Adopt and maintain standardized processes, workflows, and QA procedures for consistency across the Paid Media team
Contribute to cross-team learning through knowledge sharing, peer campaign reviews, testing initiatives, and participation in pilots or beta opportunities
Stay informed on evolving paid media trends, platform updates, privacy changes, and emerging digital advertising technologies
Requirements
2-4 years of hands-on paid media activation experience, preferably within an agency or fast-paced consulting environment
Exposure to programmatic and/or retail media platforms such as Amazon Ads, Walmart Connect, DV360, Trade Desk, or similar platforms is a strong plus
Strong hands-on experience managing Paid Social campaigns across platforms including Meta, TikTok, Reddit, LinkedIn, YouTube, Snapchat, Pinterest, and X/Twitter
Understanding of broader social media marketing strategies, audience engagement, and how paid social integrates into overall digital campaigns
Experience with paid search platforms including Google Ads and Bing Ads is preferred
Strong analytical mindset with experience interpreting campaign performance data and making optimization recommendations
Excellent communication and collaboration skills with the ability to work effectively across internal teams and external stakeholders
Ability to manage multiple campaigns and priorities in a fast-paced, evolving environment
Advanced Excel skills (Pivot Tables, VLOOKUP/XLOOKUP, data manipulation, reporting) are a plus
Experience with platforms such as Sprinklr, or other paid media management tools is a plus
Passion for gaming, entertainment, social media, and digital culture is highly preferred
Bachelor's degree or equivalent professional experience
Benefits
Compensation Range: $70k-80k/annual
Employer contributions toward the cost of employee-only medical and dental premiums
Vision - opt-in available
401k
PTO
Laptop
Life Insurance, Disability Insurance, AD&D Coverage
Short-term Disability, Accident, Cancer/Critical Illness, Pet Insurance - opt-in available

Work arrangement
Yes