Partnership Director, Curriculum (K-12 Curriculum Sales)

Brief Description
About K12 Coalition
K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher certification, test preparation, professional learning, curriculum, consulting, and strategic planning. K12 Coalition came together when educators with deep experience as teachers, school leaders, and high-level district administrators observed a genuine need for something better. Our divisions include iteach, Passage Preparation, Professional Development Institute, Teaching Channel, Lavinia Group, and Keys to Literacy.
Employment Type
Full-Time
Exempt
Salaried
Location: Remote, available from anywhere within the U.S.
Travel: This role will require 30-40% travel
The Opportunity
The Partnership Director, Curriculum is a member of K12 Coalition's Corporate Sales team focused on RedThread, a suite of K-12 curriculum solutions by Lavinia Group, a division of K12 Coalition. This role serves as a dedicated curriculum sales specialist, responsible for driving RedThread’s growth and adoption with school systems by building new partnerships and expanding its reach in the K-12 curriculum market.
This role combines strong K-12 sales expertise with a deep understanding of curriculum, district and charter needs, and the education market. The Partnership Director, Curriculum will develop and manage a pipeline of prospective partners, lead the sales process from initial outreach through close, and position RedThread’s curriculum solutions across literacy, math, intervention, assessment and test preparation, fact fluency, afterschool, and other evolving offerings in ways that connect school systems’ priorities and instructional needs to the value and outcomes of the product.
Working closely with Lavinia Group’s Product team, Marketing, and other internal partners, this role will bring market and prospective partner insights back into the organization while maintaining clear accountability for sales execution, partnership development, and revenue growth. The role will be instrumental in translating a strong and growing curriculum portfolio into meaningful partnerships with school systems.
The Partnership Director reports to the Chief Partnership Officer.
What You’ll Do
Curriculum Sales & Revenue Growth
Develop and execute a sales strategy focused specifically on Lavinia Group RedThread curriculum offerings.
Build, manage, and advance a strong pipeline of school and district/charter opportunities from prospecting through close.
Meet or exceed established revenue and sales goals for the curriculum portfolio.
Identify priority markets, districts/charters, and opportunities based on organizational strategy and market potential.
Lead consultative sales conversations that connect district instructional priorities and challenges to Lavinia Group's curriculum solutions.
Navigate complex K-12 sales cycles, including district decision-making, procurement, budgeting, and curriculum adoption processes.
Partnership Development
Build trusted relationships with district and school leaders, including academic, curriculum, instructional, and executive decision-makers.
Develop a deep understanding of prospective partners' instructional goals, student needs, and decision-making criteria.
Proactively identify and engage school systems preparing for new curriculum adoptions, and develop strategic pilot opportunities that demonstrate impact and create pathways to broader implementation.
Deliver compelling presentations, demonstrations, and proposals that clearly communicate the value and differentiation of Lavinia Group curriculum.
Represent Lavinia Group and K12 Coalition at conferences, industry events, district meetings, and other business development opportunities.
Maintain strong relationships throughout the sales process and support effective transitions to implementation and partner-facing teams following close.
Curriculum & Market Expertise
Develop deep expertise in Lavinia Group's curriculum offerings, instructional approach, evidence of impact, and competitive positioning.
Maintain knowledge of the K-12 curriculum landscape, market trends, competitors, district priorities, and emerging opportunities.
Clearly articulate how Lavinia Group's curriculum addresses instructional needs and differentiates within the market.
Gather and communicate prospective partner and market feedback to help inform positioning, product strategy, and future opportunities.
Cross-Functional Collaboration
Partner closely with Lavinia Group Product leadership and Chief Partnership Officer to maintain strong knowledge of current offerings, product development, and roadmap priorities.
Collaborate with Marketing to strengthen curriculum positioning, sales enablement resources, campaigns, and go-to-market efforts.
Partner with Sales leadership, other Partnership Directors, and state- and regional-level teams to coordinate sales strategy, align on opportunities, and identify cross-selling opportunities across K12 Coalition.
Provide actionable market and customer insights to Product and organizational leadership while maintaining clear ownership of the sales process.
Collaborate across teams to ensure commitments made during the sales process are aligned with product capabilities and implementation expectations.
Sales Operations & Forecasting
Maintain accurate pipeline, opportunity, activity, and forecasting information within the company's CRM.
Provide regular visibility into curriculum pipeline health, sales activity, market feedback, barriers, and opportunities.
Use sales and market data to prioritize efforts and continuously strengthen the curriculum sales approach.
Other Duties
Support the team with additional tasks and responsibilities as needed to help meet evolving organizational goals and objectives.
Requirements
Bachelor's degree required.
5+ years of successful K-12 education sales, business development, or partnerships experience, including direct experience selling curriculum and instructional products to schools and districts.
Demonstrated success developing new business, managing a sales pipeline, and closing complex K-12 opportunities.
Strong understanding of school and district purchasing processes, decision-making structures, budgeting cycles, and/or curriculum adoption processes.
Ability to understand curriculum and instructional products and translate their features, evidence, and outcomes into compelling value propositions for school and district leaders.
Experience building relationships with senior district and school decision-makers.
Strong consultative selling, presentation, negotiation, and relationship-management skills.
Ability to understand market dynamics and competitive offerings and use those insights to inform sales strategy and positioning.
Strong business acumen with the ability to manage pipeline, forecasting, and revenue goals.
Demonstrated ability to collaborate effectively across Sales, Product, Marketing, and other cross-functional teams.
Excellent written and verbal communication skills.
Ability to operate independently, manage multiple opportunities simultaneously, and adapt within a growing and evolving business.
Summary
How We Work at K12 Coalition
Our work is grounded in five Core Competencies that guide how we collaborate, support others, and move work forward: Accountability, Adaptability, Collaboration, Customer Service Orientation, and Initiative.
Accountability: Following through on work, owning commitments, and communicating progress or challenges along the way.
Adaptability: Navigating change with flexibility and focus as priorities, information, or needs shift.
Collaboration: Working together across roles and perspectives to achieve shared goals.
Customer Service Orientation: Meeting the needs of internal and external partners with clarity, responsiveness, and follow-through.
Initiative: Taking action without waiting to be asked and looking for ways to improve systems, processes, or experiences.
Compensation Philosophy
As part of our commitment to maintaining fair and consistent compensation practices, new hires are typically brought into the organization at a salary between the band minimum and midpoint, based on their qualifications, location, internal alignment, and the budgeted amount for the role.
Why Work with Us
We believe in supporting the whole employee by offering a comprehensive benefits package designed to meet diverse needs. Our full-time employee benefits include flexible time off, paid parental leave, comprehensive medical, dental, and vision insurance, and a 401(k) with company matching. We are committed to fostering a work environment that promotes both personal and professional well-being.
Our Typical Selection Process
Our selection process typically includes an online application, a short phone interview, a hiring manager interview, a candidate exercise, and a final interview.
Equal Employment Opportunity
K12 Coalition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race

Work arrangement
Yes