Paid Search Marketing Analyst

Location and Work Arrangement
This is a full-time, remote, work-from-home position. You will need reliable high-speed internet, a professional remote workspace, and comfort collaborating through video calls, project management tools, and written communication. One Firefly is a U.S.-based company, and candidates must be fluent in written and spoken English.
Company Overview
One Firefly is an award-winning, remote-first marketing agency serving the residential and commercial custom integration industry. Since 2007, we have helped technology professionals elevate their brands, attract qualified leads, and grow their businesses through a full suite of marketing services. We operate on EOS/Traction, which gives our remote team clear priorities, defined ownership, consistent communication, and shared accountability.
Why Join Us
This role helps clients turn paid search investment into measurable growth.
Own It: You take responsibility for campaign quality, performance, deadlines, and follow-through.
Embrace Innovation: You stay curious about paid search trends, platform updates, testing opportunities, and smarter ways to improve results.
Grow Together: You share insights with account managers and teammates so the whole team gets better.
Bring Good Vibes: You bring a calm, helpful, solutions-focused approach to campaign challenges and client conversations.
Speak Up: You raise risks, opportunities, and recommendations clearly so clients and teammates can make better decisions.
You will join a collaborative advertising team where strong analysis, clear communication, and steady execution make a direct impact.
What You'll Do
Build, manage, and optimize paid search campaigns, primarily in Google Ads, with potential expansion into display advertising.
Conduct keyword research, review search terms, manage negative keywords, and refine targeting to improve campaign performance.
Monitor bids, budgets, ad copy, and conversion data to improve KPIs such as CTR, CPC, conversion rate, and ROI.
Turn campaign data into clear insights and practical recommendations for clients and internal teams.
Partner with Account Managers on monthly reporting, strategy discussions, and occasional client calls.
Write and test ad copy using paid search best practices and A/B testing methods.
Use tools such as Google Ads, Google Ads Editor, Google Analytics, and project management platforms to stay organized and accountable.
What Success Looks Like
Campaigns are consistently monitored, optimized, and aligned with client goals.
Account Managers receive clear insights they can use in client reporting and strategy conversations.
Clients see thoughtful recommendations tied to performance data and business outcomes.
Work is completed accurately, on time, and in line with internal SOPs.
You manage multiple client accounts with strong organization, clear priorities, and reliable time tracking.
You contribute to a team culture built on accountability, learning, and constructive communication.
What You'll Bring
3+ years of experience managing digital advertising campaigns, with a strong focus on paid search.
Strong working knowledge of Google Ads, including campaign setup, optimization, reporting, and performance analysis.
Google Ads Search Certification.
Experience managing multiple client accounts at once, preferably in an agency environment.
Strong analytical skills and the ability to turn performance data into clear recommendations.
Excellent organization, time management, attention to detail, and written and verbal communication skills.
Preferred: Experience with Google Ads Display, Google Analytics, Google Tag Manager, Google Search Console, Google Ads Editor, and annual ad budgets of $200K or more.
Benefits
As a full-time employee, you would receive:
Remote-first culture with flexible hours
Private health, dental, and vision coverage, 100% paid for employee-only coverage
Dependent coverage available for an additional cost
10 paid holidays
Paid time off that increases with tenure
1 additional paid volunteer day
Bonus opportunities tied to clear performance metrics
Personal development allowance
Company-provided computer, monitor, keyboard, and mouse
Additional office supply funds in your first year
Paid parental leave
Aguinaldo bonus
In-person team events to build relationships

Work arrangement
Yes