Career Accelerator Program - Brand Specialist

Change the world. Love your job.
In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job. The Communications development program is a 12-month program for new college graduates in the Communications organization.
Position Overview
We're seeking an analytical and enthusiastic recent college graduate to join our team as a Brand Specialist. In this role, you will execute online marketing programs, such as digital advertising, email marketing, and content marketing, to create awareness, drive traffic, and generate sales. You'll gather and translate ideas into profitable, promotional marketing campaigns, and use data to continuously improve program performance.
Key Responsibilities
Execute online marketing programs, including digital advertising, email marketing, and content marketing, to build brand awareness and drive traffic
Gather and translate ideas into profitable, promotional marketing campaigns
Administer and execute online promotions across paid, owned, and earned channels
Conduct analysis on program effectiveness and apply findings to enhance creative assets and content
Support optimization of marketing programs to improve engagement and increase sales
Collaborate cross-functionally to ensure consistent, compelling brand storytelling
Help test emerging tools and platforms, including AI, to improve marketing efficiency and effectiveness
Minimum requirements:
Bachelor’s degree in Business administration, Business, Marketing, Communications, Public Relations, Journalism, or related field
Cumulative 3.0/4.0 GPA or higher
Preferred qualifications
Hands-on exposure to AI tools and interest in using them to work more efficiently
Coursework or project experience in statistics, market research, or related analytical methods
Strong time management skills that enable on-time project delivery
Demonstrated ability to build strong, influential relationships
Ability to work effectively in a fast-paced and rapidly changing environment
Ability to take the initiative and drive for results
Self-motivated with sound decision-making capabilities