Manager, Sales Enablement & Effectiveness

Summary of Position
The Sales Enablement & Effectiveness Manager, North America is responsible for advancing sales effectiveness and execution across CTM North America by equipping the sales team with the methodologies, skills, content, technology, coaching, and insights required to win. The role will lead the regional sales enablement strategy, including sales methodology and process adoption, BAS onboarding and development, manager-led coaching, strategic opportunity planning, sales technology adoption, and performance measurement.
Working closely with Sales Leadership, Sales Support, Marketing, Product, and other cross-functional partners, this position will translate CTM's go-to-market strategy into consistent, repeatable seller behaviors. The role will leverage platforms including Gong, CRM, ZoomInfo, and LinkedIn Sales Navigator to identify performance opportunities, strengthen coaching, and improve sales productivity, pipeline quality, conversion, and revenue outcomes.
Schedule / Shift
Salary. General expectation: Monday through Friday 8:00am - 5:00pm (local time zone acceptable).
Responsibilities and Duties
Develop and execute the North America sales enablement and effectiveness strategy aligned with CTM's regional and global go-to-market priorities.
Lead implementation and ongoing adoption of CTM's sales methodology, including MEDDICC, discovery, qualification, value selling, competitive positioning, account planning, and opportunity strategy.
Embed consistent selling practices, required activities, and coaching expectations across CTM's defined CRM sales stages.
Own the business strategy and adoption roadmap for Gong, including scorecards, coaching programs, call libraries, AI insights, best-practice identification, and seller and manager adoption.
Partner with the Sales Systems Manager, Sales Operations, and IT to ensure sales platforms are configured, integrated, governed, and supported in alignment with enablement priorities.
Design and deliver a structured regional enablement curriculum covering onboarding, sales methodology, discovery, executive selling, objection handling, negotiation, competitive selling, vertical expertise, and CTM solutions.
Develop a formal 30/60/90-day onboarding program and ongoing learning, reinforcement, and certification programs for BAS and sales leaders.
Equip sales leaders with coaching frameworks, deal-review tools, scorecards, and insights that embed enablement into weekly management and pipeline cadences.
Partner with sales leadership to improve qualification, pipeline velocity, stage progression, forecast discipline, win rates, and conversion through data-driven coaching and targeted interventions.
Establish repeatable frameworks for sales plans, key account acquisition plans, discovery sessions, pursuit strategy, and war rooms for priority Enterprise and Strategic opportunities.
Partner with Marketing and Sales Support to translate CTM's value proposition, competitive intelligence, vertical strategies, product capabilities, and market insights into seller-ready plays, talk tracks, content, and buyer-facing messaging.
Develop and maintain a scalable repository of sales plays, best practices, training resources, call examples, tools, and content mapped to buyer journeys and sales stages.
Establish a voice-of-the-field feedback loop across Sales, Marketing, Product, Operations, and leadership to identify buyer objections, competitive trends, content gaps, and emerging market needs.
Define and report enablement KPIs, including methodology adoption, Gong engagement, stage conversion, pipeline quality, sales cycle, win rate, ramp time, certification, and training effectiveness.
Continuously assess BAS and manager capability gaps and use performance data, field feedback, and business priorities to shape enablement programs.
Manage assigned enablement initiatives, vendors, budgets, timelines, risks, and communications to ensure effective delivery and measurable business impact.
Act as a trusted advisor to senior leadership on sales execution, capability, technology adoption, and performance improvement opportunities.
Create presentations and other documents as needed.
Other duties as assigned.
*Domestic (and global) travel is a requirement for this position. An accommodation may be considered under the Americans with Disabilities Act, but a bona fide reason must exist. The company will engage in the interactive process as necessary.
Leadership Responsibilities
This position is expected to provide direct leadership to the Sales Systems Manager and may have additional direct and/or indirect reports. Responsibilities include overall performance management, hiring, training, coaching, feedback, development, and effective alignment of sales systems administration with the regional enablement strategy.
Models the way for employees and sets a positive example by demonstrating our core values.
Provides ongoing feedback and supports team member growth by working with employees and encouraging growth plans.
Drives employee engagement. Facilitates regular and ongoing conversations about employee engagement and takes action to improve team and organizational culture.
Required of all CTM Positions
Embrace CTM’s core values of Connect, Deliver and Evolve.
Professional, collaborative & supportive interaction with employees, clients, suppliers or vendors
Ability to work independently as well as part of a team.
Appropriate and professional written and verbal communication.
Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests.
Creative and analytical thinking with strong problem-solving and consultative skills.
Demonstrates calm under pressure – is a proactive contributor and eager to learn.
Proficiency in Microsoft Office Suite.
Ability to do basic math.
Ability to read and interpret information.
Attention to detail.
Regular and reliable attendance.
Education and Experience
Bachelor's degree in business, sales, organizational development, learning and development, marketing, or a related field, or equivalent relevant experience.
5+ years of progressive experience in B2B sales enablement, sales effectiveness, sales operations, sales leadership, or a related commercial role, preferably supporting complex enterprise sales organizations.
Demonstrated experience implementing and reinforcing structured sales methodologies such as MEDDICC/MEDDPICC, Challenger, Miller Heiman, Strategic Selling, Value Selling, or similar.
Demonstrated ability to design and facilitate sales training, onboarding, workshops, reinforcement programs, and manager-led coaching.
Experience leveraging conversation intelligence, CRM, and sales productivity platforms to improve seller effectiveness, coaching, and business performance.
Strong understanding of complex B2B and enterprise sales cycles, including discovery, qualification, executive engagement, competitive differentiation, opportunity strategy, and negotiation.
Experience leading cross-functional initiatives and driving measurable change across a geographically dispersed organization.
Experience in the corporate travel, travel technology, or business services industry preferred.
Prior experience in a quota-carrying sales or sales leadership role is strongly preferred.
Knowledge, Skills, And Abilities
Strong commercial acumen and a practical understanding of the behaviors, disciplines, and coaching required to improve sales performance.
Ability to translate go-to-market strategy into scalable sales plays, learning experiences, tools, and measurable seller behaviors.
Strong facilitation, presentation, coaching, and instructional design skills, with credibility across sales professionals and senior leaders.
Strong analytical skills with the ability to connect CRM, conversation intelligence, pipeline, and performance data to actionable recommendations.
Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels and across functions.
Strong program and change leadership skills, with the ability to manage multiple priorities and sustain adoption in a fast-paced environment.
Working knowledge of sales methodologies, adult learning principles, coaching practices, and enablement measurement.
Proficiency with Gong or similar conversation intelligence platforms, CRM systems, ZoomInfo, LinkedIn Sales Navigator, and Microsoft Office Suite.
Ability to work independently and collaboratively with regional and global teams across time zones.
Flexible, adaptable, resourceful, and comfortable navigating changing business priorities.
Ability to have fun with a collaborative and winning mindset.
EEO Statement
CTM NA is an equal opportunity employer and is committed to fostering a diverse, equitable, and inclusive workforce. All qualified applicants applying for job openings posted in the U.S. will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, marital status, or any other characteristic or status protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and would like to request an accommodation in order to apply for a position, you

Work arrangement
Yes