VP of Marketing Operations

Company Description The Inner Circle Network – Women Marketing Leaders Event Series is a professional community dedicated to advancing and connecting senior marketing leaders. The organization curates virtual and in-person events focused on sharing insights, strengthening leadership capabilities, and fostering peer-to-peer collaboration. Its programs highlight innovative marketing practices, operational excellence, and inclusive leadership. The Inner Circle Network aims to create a trusted space where leaders can exchange ideas, grow their influence, and drive meaningful impact in their organizations.
Role Description The VP of Marketing Operations is a full-time remote role responsible for overseeing and optimizing the marketing infrastructure that supports The Inner Circle Network’s event series and broader community initiatives. This role manages marketing operations across channels, including planning and executing campaigns, ensuring data integrity, and improving processes that drive performance and scalability. Day-to-day responsibilities include leading marketing automation efforts, segmenting audiences, developing workflows, managing marketing technology tools, and coordinating cross-functional projects with event, content, and partnership teams. The VP will monitor key performance metrics, refine digital marketing strategies, manage budgets, and develop documentation and best practices for marketing operations. This position also mentors team members, champions continuous improvement, and ensures marketing activities align with organizational goals and community needs.
Qualifications
Strong proficiency in Marketing Operations, including building processes, optimizing workflows, and managing marketing technology platforms.
Experience in core Marketing and Digital Marketing practices, such as campaign planning, audience segmentation, multichannel execution, and performance analysis.
Hands-on expertise with Marketing Automation tools, including designing journeys, setting up triggers, and maintaining lead management and scoring models.
Proven Project Management skills for coordinating complex marketing initiatives, timelines, stakeholders, and resources.
Demonstrated leadership experience, including managing teams, mentoring staff, and collaborating with senior stakeholders.
Ability to work effectively in a remote environment, with strong communication, accountability, and time management skills.
Advanced analytical skills, including comfort with dashboards, reporting, and data-driven decision-making.
Experience working with or marketing to executive-level audiences; event or community-based marketing experience is a plus.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
Yes