Lead Strategist, Marketing & CRM

We are seeking a Marketing Activation Strategist to support use case implementation and optimization within marketing technology platforms, specifically Customer Data Platforms (CDPs) and Journey Orchestration tools. This role bridges strategy and execution, partnering with clients to understand their marketing objectives and translating those into scalable, data-driven use cases that balance value generation against implementation feasibility. The ideal candidate combines business acumen with a bit of hands-on martech knowledge, leading discovery and strategy sessions while collaborating with technical build teams to ensure implementations deliver measurable business value.
Key Responsibilities
Lead client discovery sessions to uncover marketing business goals, use case requirements, target audience segments, channel preferences, and success metrics
Define segmentation strategies, audience build requirements, and data governance considerations in alignment with CDP and journey orchestration platform capabilities
Identify opportunities for AI-driven strategies and personalization within use cases
Develop comprehensive use case project briefs that articulate business requirements, audience definitions, channel touchpoints, personalization/dynamic content strategies, and KPIs to be measured
Analyze and prioritize use cases based on business value, feasibility, and platform capabilities; develop phased activation roadmaps that align with client objectives
Provide data-driven recommendations for new use cases and optimization opportunities based on client business goals, industry benchmarks, and value generation potential
Work cross-functionally with platform architects and martech consultants to ensure developed solutions accurately reflect original requirements and deliver intended outcomes
Present findings and recommendations to client executives and internal teams; clearly translate technical capabilities into business impact; negotiate trade-offs as needed
Leverage knowledge of CDP and journey orchestration platforms to inform realistic use case scoping and implementation timelines
Preferred Qualifications
5+ years of experience in CRM or Growth marketing strategy, with a focus on activation in marketing technology platforms
3+ years of experience in marketing technology consulting or marketing operations in an agency or consulting environment
Experience mapping customer journeys and defining omnichannel activation strategies
Strong understanding of data management, customer segmentation, and real-time personalization concepts
Proven ability to translate complex marketing and technical requirements into clear, actionable briefs and recommendations
Excellent presentation and communication skills with ability to engage both technical and non-technical audiences
Experience with multi-platform martech stack integrations (CRM, analytics, marketing automation)
Knowledge of Adobe RTCDP and Adobe Journey Optimizer (AJO) strongly preferred
Working knowledge of other customer data platforms (Salesforce Data 360, Hightouch, Segment, Lytics, Treasure Data) and journey orchestration tools (Braze, Salesforce Marketing Cloud, Iterable) preferred
Bachelor's degree in Marketing, Business, Technology, or related field
Familiarity with agile project methodologies and cross-functional team collaboration

Work arrangement
Yes