Brand Director

Company Description Our firm provides strategy and leadership support to help FinTech companies scale quickly and sustainably. We conduct end-to-end reviews of businesses and deliver straightforward, actionable guidance on what needs to change to succeed. Subject matter experts assess client materials, meet with stakeholders, and summarize what is working and what is not for both investors and investees. Our expertise spans go-to-market strategy, communications and marketing, product and service relevance, revenue sustainability, technology architecture and security, leadership talent, and performance reporting. With a longstanding track record, our purpose is to help clients solve challenges, succeed in their markets, and scale effectively.
Role Description The Brand Director is a full-time, remote role responsible for shaping and leading the overall brand vision and positioning across the FinTech client portfolio and for the firm itself. This role oversees brand strategy development, ensuring alignment with business objectives, market trends, and client needs. Day-to-day responsibilities include conducting and reviewing market research, guiding brand marketing plans, and coordinating with strategy, product, and sales teams to ensure consistent brand messaging and experiences. The Brand Director will develop and maintain brand guidelines, manage key brand initiatives and campaigns, and monitor brand performance metrics to refine approaches. This position also contributes to thought leadership, supports client pitches and presentations, and mentors team members on best practices in brand management and communication.
Qualifications
Strong expertise in Brand Strategy and Brand Management, with a track record of building and evolving brands in B2B or FinTech environments.
Experience in Market Planning and Brand Marketing, including the design and execution of integrated marketing programs.
Proficiency in Market Research, with the ability to interpret data and insights to inform brand positioning and messaging.
Demonstrated ability to collaborate with cross-functional teams (product, sales, technology, finance) to align brand initiatives with business goals.
Excellent written and verbal communication skills, with the ability to present complex ideas clearly to stakeholders at all levels.
Proven leadership experience, including mentoring and developing marketing or brand teams in a remote environment.
Strong analytical and strategic thinking skills, with experience using brand and marketing performance metrics to drive decisions.
Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications are an advantage.
Prior experience in FinTech, financial services, or technology consulting is highly beneficial.

Work arrangement
Yes