Freelance PPC Strategist (Nicaragua Only Candidates)

Company Description AdNerdz-Marketing is a full-service digital marketing agency bringing together digital marketers, web developers, and search engine specialists to leverage the power of the internet for client growth. The team runs both local and international campaigns, helping clients expand beyond their markets and strengthen their global SEO presence. AdNerdz combines creativity with data-driven analysis, treating digital marketing as both an art and a science to deliver engaging, measurable results. Highly skilled software engineers support every project, ensuring solutions are technically sound yet driven by practical business objectives. The agency values knowledge-sharing and collaborative partnerships, believing that strong relationships unlock exceptional outcomes.
Role Description This is a remote, contract role for a Freelance PPC Strategist, open only to candidates based in Nicaragua. The PPC Strategist will plan, build, and optimize paid search and paid social campaigns on platforms such as Google Ads, Microsoft Ads, and Meta Ads. Daily activities include conducting keyword research, defining audience targeting, writing ad copy, setting bids and budgets, and monitoring campaign performance. The role involves analyzing campaign data, preparing performance reports, and recommending strategies to improve ROI, conversion rates, and overall account health. The strategist will collaborate with internal team members and clients to align PPC efforts with broader marketing goals and ensure consistent, high-quality delivery.
Qualifications
Proficiency in PPC platforms and tools, such as Google Ads, Microsoft Ads, and Google Analytics, with experience managing budgets and optimizing campaigns.
Strong analytical and reporting skills, including data interpretation, A/B testing, and performance tracking against KPIs.
Ability to develop PPC strategies aligned with client business objectives, including audience segmentation, bidding strategies, and funnel optimization.
Solid written communication skills for creating effective ad copy and clear client-facing reports or updates.
Experience collaborating within digital marketing teams, ideally alongside SEO, content, and development professionals.
Self-directed work style with reliable time management, responsiveness, and comfort working in a fully remote, contract capacity.
Familiarity with international campaigns and multi-language or multi-region targeting is an advantage.
Relevant experience in digital marketing or performance advertising; a degree or certification in marketing, business, or a related field is beneficial but not required.
Must be legally authorized to work as a freelancer and currently reside in Nicaragua.

Work arrangement
Yes