Influencer Marketing Specialist

Company Description
Leap of Faith? Nah, Leap of Creativity! THE LEAPFROG NETWORK is not your average ad agency - we are the cool experts in the marketing playground. We craft campaigns stronger than your coffee and have more ideas than coffee stains on their brainstorming whiteboard. Join us for a joyride through the world of witty campaigns and quirky concepts. THE LEAPFROG NETWORK is not in the business of blending in; we are here to make your brand stand out like a unicorn.
Role Overview:
We are looking for a creative and driven Influencer Marketing Specialist to execute influencer campaigns across platforms. The ideal candidate will have a strong understanding of digital marketing trends, influencer landscapes, and social media platforms.
Key Responsibilities:
Identify and shortlist relevant influencers/creators based on campaign requirements.
Design and execute influencer marketing strategies to enhance brand visibility and audience engagement across social media platforms.
Plan, manage, and optimize end-to-end influencer campaigns aligned with client objectives, brand identity, and target audiences.
Handle influencer outreach and communication independently.
Identify, onboard, and manage micro, macro, and celebrity influencers based on relevance, engagement, and brand fit.
Build and maintain strong relationships with influencers, talent managers, agencies, and vendors for effective long-term collaborations.
Collaborate with influencers to create authentic, high-quality content while ensuring brand consistency and campaign goals are met.
Negotiate commercials, deliverables, budgets, timelines, usage rights, and other collaboration terms, ensuring cost-effective campaigns with strong ROI.
Manage influencers across Instagram, YouTube, LinkedIn, and other relevant platforms.
Coordinate briefs, content approvals, posting schedules, and campaign deliverables, ensuring all deliverables are completed within agreed timelines.
Work closely with internal teams (creative, content, design) to ensure seamless campaign execution and integration.
Track, analyze, and report campaign performance, providing basic insights for optimization and future planning.
Maintain and manage an organized database of influencers, collaborations, and content deliverables.
Stay updated on influencer marketing trends, platform updates, tools, and emerging talent.
Ensure all influencer partnerships comply with brand guidelines and industry regulations, and handle any issues that arise.
Requirements
2-4 years of experience in influencer marketing. Agency background is mandatory.
Strong communication, negotiation, and relationship-building skills.
Should understand influencer commercials, content formats, engagement metrics and campaign execution.
Strong existing understanding/network of creators across Instagram and YouTube; LinkedIn creator experience would be an added advantage.
Creative mindset with an eye for trends and aesthetics.
Familiarity with influencer platforms and tools.
Proficiency in social media platforms and analytics tools.

Work arrangement
No