Lifecycle Marketing Manager

Naked Nutrition, a growing premium supplement brand, is seeking a part-time Lifecycle Marketing Manager (Email & SMS). This role is for someone who has owned or co-owned lifecycle marketing at a DTC / e-commerce brand doing $20M+ in annual revenue, including candidates who were a #2 reporting into a Head of Lifecycle / Retention and are ready to take full ownership.
Experience operating across the US, UK, and Europe is preferred, with an understanding of how lifecycle strategy, consent rules, and customer behavior differ by region.
About Us
We are a premium supplement brand with a distributed team across the US and Europe.
We value clear thinking, strong judgment, and people who can execute without hand-holding.
Retention
Own lifecycle marketing strategy and execution across Email and SMS
Drive revenue through:
core flows (welcome, abandoned cart/browse, post-purchase, winback)
campaign planning and calendar ownership
segmentation by country, behavior, and customer value
Lead testing across subject lines, creative, copy, offers, timing, and cadence
Manage deliverability and list health across US vs UK/EU audiences
Adapt lifecycle strategy to account for GDPR / PECR consent differences
Report clearly on lifecycle KPIs and performance
Requirements
5+ years in lifecycle / retention marketing for a DTC or e-commerce brand
Has owned significant parts of lifecycle marketing at a $20M+ brand, or served as a senior #2 to a Head of Lifecycle / Retention
Deep hands-on experience with Email & SMS (Klaviyo or similar)
Experience operating across US and UK/EU markets
Data-driven, organized, and execution-focused
Comfortable working remotely with a distributed team
Details
Full-time or high-commitment part-time
Remote
Compensation: DOE
How To Apply
Please no cover letters.
Email:
Your resume
In 1–2 sentences, describe:
the brand(s) you worked on and experience.
Send to: eleni@nakednutrition.co
Subject line: Lifecycle Marketing Manager

Work arrangement
Yes