Digital Marketing Specialist

Company Description STATOM MOBILITY is driving a new revolution in cycling, creating innovative, high-quality bikes for both kids and adults. The company is focused on redefining the riding experience and promoting biking as an accessible, everyday lifestyle. Team members are encouraged to contribute ideas that support pedal-powered adventure and meaningful customer engagement. STATOM MOBILITY values creativity, community, and a shared passion for inspiring new generations of riders. Joining the team means being part of a growing brand with a clear vision for the future of cycling.
Role Description
We are looking for a creative, commercially minded and performance-oriented professional who understands both brand building and digital performance marketing.
Key Responsibilities
• Develop and execute integrated digital marketing strategies
• Plan, execute and optimize Meta, Google and YouTube Ads
• Drive SEO strategy and organic search growth
• Develop and manage social media content and campaigns
• Conceptualize and coordinate creative content, reels, videos and digital campaigns
• Develop content calendars aligned with brand and business objectives
• Monitor campaign performance, analyze data and optimize for ROI
• Manage website traffic, lead generation and digital conversion initiatives
• Conduct competitor, audience and market research
• Track and report key performance metrics and provide actionable insights
• Stay updated with emerging digital platforms, marketing trends and AI-powered marketing tools
What We’re Looking For
• 2–5 years of relevant experience in digital marketing / performance
marketing
• Strong hands-on knowledge of Meta Ads, Google Ads and YouTube Ads
• Good understanding of SEO, analytics and conversion funnels
• Strong content creation and copywriting skills
• Creative mindset with an understanding of brand communication
• Strong analytical and problem-solving abilities
• Ability to independently plan, execute and optimize campaigns
• Proficiency with tools such as GA4, Google Search Console, Canva and other relevant marketing tools
• Experience with D2C, consumer, lifestyle, automotive, bicycle or mobility brands will be an advantage
Someone who can combine creativity + performance + analytics to build a strong digital brand presence while delivering measurable business outcomes.
Location: Pune, Maharashtra
Employment Type: Full-Time
Experience: 2–5 Years
Qualifications
Candidates should possess skills in Digital Marketing and Online Marketing for planning, executing, and optimizing multi-channel campaigns.
Candidates should possess Social Media Marketing and Communication skills for content creation, community management, and audience engagement.
Candidates should possess Web Analytics skills for tracking performance, generating insights, and improving campaign effectiveness.
Strong written and verbal communication skills, with the ability to adapt messaging to diverse audiences.
Experience with major social media platforms, basic SEO principles, and common marketing tools (e.g., Google Analytics, Meta Business Suite) is beneficial.
Ability to work collaboratively on-site, manage multiple projects, and meet deadlines in a fast-paced environment.
Prior experience in consumer products, sports, or lifestyle brands is an advantage.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Join STATOM MOBILITY and be part of building a premium Indian mobility brand with a growing vision for the future.

Work arrangement
No